Results 61 to 70 of about 7,154 (164)
El Argonauta EspañolThe crisis suffered by the press since the consolidation of the presence of newspapers on the Internet to our days presents a scenario, often discouraging, in which it seems that only strategies aimed at gaining more audience (almost at any price) will ...
Juan-Ramón Martín-Sanromán +2 more
doaj +1 more source
Journal of Mathematics Instruction, Social Research and OpinionThis study addresses the challenge legacy media face in sustaining economic viability amid digital disruption in Indonesia, focusing on the tension between journalistic idealism and business sustainability.
Anita Dwi Zulyatin +3 more
doaj +1 more source
Asian Journal for Public Opinion ResearchThis study explores the connection between following social media influencers (SMIs) and their followers’ trust in them for opinion building. SMIs obtain popularity from their social media appearances as brand endorsers.
Fakhta Zeib, Sobia Shahzad
doaj +1 more source
THE RESEARCH ON NEW MEDIA ADVERTISING STRATEGY OF DAOXIANGCUN BRAND
The main purpose of “New Media Advertising Strategy of Daoxiangcun Brand” is to analyze how the new media advertising strategies focused specifically on the online platform work for a brand. The first part is concentrated on reviewing the existing literature of new media for advertising strategies. The second part of the thesis focuses on the practical
openaire +1 more source
Strategic research on sports branding in the new media environment
Region - Educational Research and ReviewsThis thesis investigates strategic approaches to sports branding in the new media environment, emphasizing the integration of digital platforms to enhance brand engagement and growth. Through analytical reviews of strategies implemented by prominent sports brands such as the NBA, Nike, and Red Bull, this study illustrates how social media, influencer ...
openaire +1 more source
Marketing Strategies of Fashion Brands in the New Media Era
Transactions on Economics, Business and Management ResearchIn today's development context, the issues that arise in the process of corporate brand marketing are no longer limited to product problems but have expanded to communication problems. With the advent of the new media era, the way people obtain information has changed significantly, accelerating the innovation of Chinese enterprises in brand marketing.
openaire +1 more source
A multi-platform analysis of e-cigarette online marketing in China (2024-2025). [PDF]
Dialogues HealthLiu R +6 more
europepmc +1 more source
Understanding key factors for creating news media brand
ReligaciónThe purpose of the present research is to answer the question of what factors influence building a brand for news media. To answer the question, we used the meta-synthesis method. The statistical population of this research is qualitative articles that have been published on the media brand, in particular, the news media brand, between 2000 and 2017 ...
Afghahi, Esmaeil +3 more
openaire +1 more source
Negative affect mediates the association between negative news exposure and eye-tracking measures of attentional bias to food and alcohol cues among college students. [PDF]
PLoS OneBrand J +6 more
europepmc +1 more source