Results 1 to 10 of about 238,006 (305)
Generation Z and Organizational Listening on Social Media
Media and Communication, 2020 Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement.
Hanna Reinikainen +2 more
doaj +1 more source
Multiple Bleaching of Hair: Fatigue Failure Investigations and Weibull Analyses
CosmeticsThe fatigue failure (F/F) test is an important method for evaluating hair strength. In this study, we evaluate commercial European hair after up to four bleaches.
Franz J. Wortmann +5 more
doaj +1 more source
Fetishism or Ideology? A Contribution to the Political Economy of Television
tripleC: Communication, Capitalism & Critique, 2017 The dominant approach to the political economy of television argues that television produces "audience commodity" which is sold to advertisers. It situates the economic effects of television in the sphere of subjects and subjectivity.
Noam Yuran
doaj +1 more source
South African Journal of Business Management, 2020 Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles ...
Rogelio Puente-Diaz +1 more
doaj +1 more source
Rapport från varumärkenas produktionsfält
Kulturella Perspektiv, 2005 From the viewpoint of an international advertising agency in Stockholm, this article sketches some important power lines that structure the social space within which "creators" and "curators" in the Swedish advertising industry perform their actions ...
Raoul Galli
doaj +1 more source
Comercio electrónico y moda deportiva: Análisis neurocientífico de la experiencia de usuario
Revista de Ciencias de la Comunicación e InformaciónIntroducción: Las ventas mundiales de comercio electrónico alcanzaron unos ingresos de aproximadamente 5,8 billones de USD en 2023, un incremento de más de 400.000 millones con respecto a la facturación año anterior.
Natividad Crespo Tejero +2 more
doaj +1 more source
Consumer negativity towards brands: Brand hate or brand switch
Pressacademia, 2019 Purpose- Consumer negativity is one of crucial concepts for understanding and evaluating consumers in today’s world, since emotions play key role for consumer decision making. The study aims to examine consumer negativity with related concepts (brand hate and brand switch) in Turkey context.
PİNARBASİ, Fatih, ENGİNKAYA, Ebru
openaire +3 more sources
WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self-Disclosure
International Journal of Communication, 2021 Recently, WhatsApp allowed commercial brands to initiate private chat conversations with users through their direct messaging platform. With more than 1 billion users, it is important to have insights into their trust in brands on WhatsApp, as well as ...
Brahim Zarouali +3 more
doaj
Investigating the role of the ventromedial prefrontal cortex (vmPFC) in the assessment of brands
Frontiers in Neuroscience, 2011 The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC.
Jose Paulo eSantos +6 more
doaj +1 more source
Quantification of Productivity of the Brands on Social Media With Respect to Their Responsiveness
IEEE Access, 2019 Social online marketing is expanding fast with the evolution and recent development in the information and communication technology. Investigating how companies are exploiting social media for marketing, advertisement, and consumer's engagement is ...
Basit Shahzad +6 more
doaj +1 more source