Results 31 to 40 of about 238,006 (305)
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source
Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Ciencias Administrativas Teoría y Praxis, 2022 In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus.
Teresa Treviño Benavides +1 more
doaj +1 more source
External perceptions of successful university brands [PDF]
, 2008 Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands
Chapleo, Chris +2 more
core +1 more source
آليات توظيف الأحداث الخاصة للتسويق للعلامات التجارية [PDF]
المجلة المصرية لبحوث الرأى العام, 2020 استهدف البحث التعرف على الآليات التى رکزت عليها المنظمات من خلال توظيف الأحداث الخاصة للتسويق لعلامتها التجارية، وذلک بالتطبيق على حدث " رعاية مصر لکأس الأمم الأفريقية" ، حيث تم تحليل المنشورات المعروضة على صفحات الفيسبوک لعينة من المنظمات العاملة فى
نرمين علاء الدين على
doaj +1 more source
What makes brands achieve iconic status? [PDF]
, 2009 We propose that brands do not achieve iconic status by chance. This article focuses on how brands manage iconic status effectively. Drawing on an exploratory study of iconic brands, we identify a brand's ability to inspire consumers and connect with them
Kadwani, H +6 more
core +1 more source
Digital Policy Studies, 2023 Value creation in the 4IR is customer-centric, interactive and hyper-personalised. Real-time consumer brand experiences, interactions and relations can be transformed into quantifiable data that can be monitored and tracked (‘datafication’).
Caroline Azionya
doaj +1 more source
Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
core +1 more source
EDIS, 2019 Electronic logging devices, or ELDs, became mandatory for commercial motor carriers December 18, 2017. The compliance timeline for the produce industry was delayed with two 90-day waivers.
Fritz Roka, Tara Wade, Craig Sprouse
doaj +5 more sources
Frontiers in ToxicologyBackgroundSmoking cigarettes is a cause of serious diseases in smokers, including cardiovascular disease. Through a pathway of endothelial dysfunction, lipid infiltration, macrophage recruitment and vascular remodeling, atherosclerosis is fundamental in ...
Fiona Chapman +11 more
doaj +1 more source
Frontiers in ToxicologyData from pre-clinical and clinical studies form part of an integrated assessment of the tobacco harm reduction (THR) potential of novel products that may act as cigarette alternatives for adult smokers.
Alvaro-Flavio Marinas-Lacasta +12 more
doaj +1 more source