Results 21 to 30 of about 231,148 (300)
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
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The globalisation of Chinese brands [PDF]
, 2006 China has taken over Japan over the last decade to become the largest manufacturer and exporter of more than one hundred consumer products. However, China, as “the world factory”, has yet to create a single brand that is recognised worldwide.
Fan, Y
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External perceptions of successful university brands [PDF]
, 2008 Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands
Chapleo, Chris +2 more
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آليات توظيف الأحداث الخاصة للتسويق للعلامات التجارية [PDF]
المجلة المصرية لبحوث الرأى العام, 2020 استهدف البحث التعرف على الآليات التى رکزت عليها المنظمات من خلال توظيف الأحداث الخاصة للتسويق لعلامتها التجارية، وذلک بالتطبيق على حدث " رعاية مصر لکأس الأمم الأفريقية" ، حيث تم تحليل المنشورات المعروضة على صفحات الفيسبوک لعينة من المنظمات العاملة فى
نرمين علاء الدين على
doaj +1 more source
Digital Policy Studies, 2023 Value creation in the 4IR is customer-centric, interactive and hyper-personalised. Real-time consumer brand experiences, interactions and relations can be transformed into quantifiable data that can be monitored and tracked (‘datafication’).
Caroline Azionya
doaj +1 more source
The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
Frontiers in ToxicologyBackgroundSmoking cigarettes is a cause of serious diseases in smokers, including cardiovascular disease. Through a pathway of endothelial dysfunction, lipid infiltration, macrophage recruitment and vascular remodeling, atherosclerosis is fundamental in ...
Fiona Chapman +11 more
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Frontiers in ToxicologyData from pre-clinical and clinical studies form part of an integrated assessment of the tobacco harm reduction (THR) potential of novel products that may act as cigarette alternatives for adult smokers.
Alvaro-Flavio Marinas-Lacasta +12 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source
Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
core +1 more source