Results 21 to 30 of about 165,691 (315)
Digital Policy Studies, 2023 Value creation in the 4IR is customer-centric, interactive and hyper-personalised. Real-time consumer brand experiences, interactions and relations can be transformed into quantifiable data that can be monitored and tracked (‘datafication’).
Caroline Azionya
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What defines “successful” university brands?
, 2010 Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris, Chapleo, C.
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Frontiers in ToxicologyBackgroundSmoking cigarettes is a cause of serious diseases in smokers, including cardiovascular disease. Through a pathway of endothelial dysfunction, lipid infiltration, macrophage recruitment and vascular remodeling, atherosclerosis is fundamental in ...
Fiona Chapman +11 more
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Frontiers in ToxicologyData from pre-clinical and clinical studies form part of an integrated assessment of the tobacco harm reduction (THR) potential of novel products that may act as cigarette alternatives for adult smokers.
Alvaro-Flavio Marinas-Lacasta +12 more
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
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The globalisation of Chinese brands
, 2006 China has taken over Japan over the last decade to become the largest manufacturer and exporter of more than one hundred consumer products. However, China, as “the world factory”, has yet to create a single brand that is recognised worldwide.
Fan, Y
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What makes brands achieve iconic status? [PDF]
, 2009 We propose that brands do not achieve iconic status by chance. This article focuses on how brands manage iconic status effectively. Drawing on an exploratory study of iconic brands, we identify a brand's ability to inspire consumers and connect with them
Kadwani, H +6 more
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Isolation, and Structural Characterization of a New Hexa β-D-Glucopyranosyl Diterpene from
Natural Product Communications, 2018 A new diterpene glycoside with six β-D-glucopyranosyl units was isolated from the extract of the leaves of Stevia rebaudiana Bertoni, which was identified as 13-[(2- O -β-D-glucopyranosyl-β-D-glucopyranosyl)oxy] ent -kaur-16-en-19-oic acid-[2- O -β-D ...
Venkata Sai Prakash Chaturvedula +1 more
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BMC Public Health, 2016 Background Electronic cigarettes (e-cigarettes) are popular alternatives to conventional cigarettes among adult smokers wishing to reduce their exposure to harmful smoke constituents.
Carl D. D’Ruiz +2 more
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Moderne merkevarer og smart service
Norsk Museumstidsskrift, 2021 Sammendrag I perioden 1950 til 1970 dominerte utenlandske oljeselskaper det norske bensinmarkedet. Under tung profilering av selskapenes merkevarer, vokste det frem nye og standardiserte tilnærminger til salg, service og betjeningens ...
Morten O. Reiten
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