Results 11 to 20 of about 238,006 (305)
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
Pantea Foroudi
exaly +2 more sources
High-quality recycling through self-learning and resilient recycling networks using a combination of agent-based modelling and life cycle assessment [PDF]
E3S Web of Conferences, 2022 Especially in the case of long-lived products, the crucial questions about the proper implementation and assurance of high-quality recycling targets often only arise after decades.
Brinkmann Tobias +4 more
doaj +1 more source
The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
, 2009 In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
core +5 more sources
A circulation-based performance atlas of the CMIP5 and 6 models for regional climate studies in the Northern Hemisphere mid-to-high latitudes [PDF]
Geoscientific Model Development, 2022 Global climate models are a keystone of modern climate research. In most applications relevant for decision making, they are assumed to provide a plausible range of possible future climate states.
S. Brands, S. Brands
doaj +1 more source
Frontiers in Toxicology, 2022 Combustible cigarette smoking is an established risk factor for cardiovascular disease. By contrast, the cardiotoxicity potential of non-combustible next generation nicotine products (NGPs), which includes heated tobacco products (HTPs) and electronic ...
Liam Simms +9 more
doaj +1 more source
Current Research in Toxicology, 2021 Smoking is a cause of serious diseases in smokers including chronic respiratory diseases. This study aimed to evaluate the tobacco harm reduction (THR) potential of an electronic vapor product (EVP, myblu™) compared to a Kentucky Reference Cigarette ...
Lukasz Czekala +10 more
doaj +1 more source
Electric vehicles’ impact on the future mobility - their strengths and pitfalls influence over the commercial transportation industry’s evolution [PDF]
Journal of Research and Innovation for Sustainable Society, 2022 With the electric vehicles (EVs) continuing to get constantly higher share in the mobility landscape, commercial fleets start preparing for this transformation.
Alina-Maria Papa
doaj +1 more source
, 2022 Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and ...
Sun, H
core +1 more source
Harm Reduction Journal, 2020 Background Electronic cigarettes (e-cigarettes) have been characterised as significantly less harmful than cigarettes by many health agencies and regulators globally.
Layla Malt +6 more
doaj +1 more source
Frontiers in Toxicology, 2023 Tobacco harm reduction (THR) involves providing adult smokers with potentially reduced harm modes of nicotine delivery as alternatives to smoking combustible cigarettes.
Fiona Chapman +12 more
doaj +1 more source