Results 251 to 260 of about 24,901,563 (327)

Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
The competition between national brands (NBs) and store brands (SBs) has evolved from the mere imitation of physical characteristics to what we call affect-based competition.
Daniele Porcheddu, Daniele Scarpi, Robert D Melara   +2 more
exaly   +2 more sources

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Journal of Business Research, 2020
Private-label brands have been offered as an alternative to national brands. Given the widespread belief that private-label brands offer good value, it is surprising that the market share of such brands has remained low in most countries.
Carlos Torelli, Jessie Wang, Ashok K Lalwani   +2 more
exaly   +2 more sources

Destination discount: a sensible road for national brands?

European Journal of Marketing, 2012
Purpose – This paper aims to study the consequences of listing national brands in discounters. Is the discount channel a promising outlet for manufacturer brands? Is it an effective means to attract new buyers?
Oliver Koll
exaly   +3 more sources

Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea

Journal of Retailing and Consumer Services, 2021
Angel P del Pobil, Eunil Park, Minyoung Lee   +2 more
exaly   +2 more sources

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly   +2 more sources