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The role of brand equity in a new rebranding strategy of a private label brand
Journal of Business Research, 2020 Abstract The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awareness, brand associations, perceived quality and brand loyalty) before and after the rebranding ...
Catarina Marques, Nebojsa S Davcik
exaly +5 more sources
Consumers??? Perception of Private Label Brand
Madras Agricultural Journal, 2019 The private Label Manufacturers Association (PLMA), founded in 1979 in US, states that Private label products comprise all goods sold under a retailer???s brand. That product can be the retailer???s own name or a name produced completely by the retailer.
Balaji. P +3 more
doaj +2 more sources
The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
doaj +1 more source
The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality [PDF]
The Retail and Marketing Review, 2021 The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the ...
SG Ndlovu, S Heeralal
doaj
Determinants of attitude towards and purchase intention of private label brands in Ecuador
Revista Venezolana de Gerencia, 2023 The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías +3 more
doaj +1 more source
Private Labels, National Brands and Food Prices [PDF]
Review of Industrial Organization, 2008 We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe +2 more
openaire +8 more sources
Journal the Winners, 2022 The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra +1 more
doaj +1 more source
Is producing a private label counterproductive for a branded manufacturer? [PDF]
European Review of Agricultural Economics, 2011 Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to justify their production of retailers’ brands. We study the distributor and food manufacturer’s private label strategy for production within a framework featuring endogenous store brand quality, bargaining power, possible differences in production ...
Berges, Fabian +1 more
openaire +6 more sources