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Private label brands vs national brands: new battle fronts and future competition

Cogent Business & Management
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs).
Sbonelo Gift Ndlovu
doaj   +4 more sources

Consumers' Perceptions Towards Private Label Brands: A Case of Private Label Brands, Produced by Kenyan Supermarkets in Nairobi County [PDF]

European Journal of Business and Management, 2019
À l'échelle mondiale, les principaux détaillants s'aventurent de plus en plus dans les marques de distributeur qui représentent plus de 20% de leurs ventes au détail, car les consommateurs à la recherche de valeur continuent de plus en plus à élargir leurs réseaux de préférences de marque.
Tina Kemunto Ontiria, William Ogwagwa Motari   +1 more
semanticscholar   +5 more sources

Consumer Perceptions of Private Label Brands in Pakistan

The Lahore Journal of Business, 2017
As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image ...
Sana Azar, Samra Chaudary, Ansa Mehmood
doaj   +3 more sources

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Revista Venezolana de Gerencia, 2023
The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías, Angie Arias Bayona, Sharon Bollorino Montoya, Lissette Sanga Hernandez   +3 more
doaj   +2 more sources

In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory

Journal the Winners, 2022
The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra, Syifa Nurul Fadillah   +1 more
doaj   +2 more sources

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Jurnal Aplikasi Manajemen, 2023
Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj   +2 more sources

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management şi Marketing, 2020
The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi, Činjarević Merima, Agić Emir   +2 more
doaj   +2 more sources

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Cogent Business & Management, 2020
In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani, Meenu Mathur, Sana Shahab   +2 more
doaj   +2 more sources

Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price ...
Rasha H.A. Mostafa, Reham I. Elseidi
doaj   +2 more sources

Consumer’s Perspective and Retailer’s Consideration Towards Purchase of Private Label Brands

Procedia Computer Science, 2017
This study examines the relationship between key attributes such as (price consciousness, quality variability, brand image, store image and smart-shopper self-perceptions) towards purchase of private label brands by Indian consumers and how consumers ...

exaly   +2 more sources