Results 31 to 40 of about 39,848 (329)
The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age [PDF]
Innovative Marketing, 2020 Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research.
Zdenka Kádeková +3 more
doaj +1 more source
Private labels and the purchasing behaviour of young Polish consumers in the market
Zarządzanie Innowacyjne w Gospodarce i Biznesie, 2019 Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
doaj +1 more source
Pandemic‐led brand switch: Consumer stickiness for private‐label brands
Journal of Consumer BehaviourThe onset of COVID‐19 resulted in unprecedented shopping behavior, leading to product scarcity and empty store shelves, making consumers shift towards purchasing private‐label store brands.
Satadruta Mookherjee +3 more
semanticscholar +1 more source
Quality of Drug in Health Facilities: A Cross-sectional Study
Journal of Nepal Health Research Council, 2021 Background: Poor quality drugs result minor to detrimental effect on human health. The drug should be of standard quality and should be used appropriately in order to meet its therapeutic efficacy. This study aims to assess the quality of drug in Nepal.
Khem Bahadur Karki +5 more
doaj +1 more source
The role of brand equity in a new rebranding strategy of a private label brand
Journal of Business Research, 2020 Abstract The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awareness, brand associations, perceived quality and brand loyalty) before and after the rebranding ...
Marques, C. +3 more
openaire +4 more sources
Influence of macroeconomic indices on European private labels
Journal of Business Economics and Management, 2016 In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero +2 more
doaj +1 more source
ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS? [PDF]
Bulletin of Economic Research, 2012 ABSTRACTThe evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail industry with the aim of competing with national brands (NBs). In the 1990s, this strategy led to the development of ‘me too’ products, which currently represent the largest share of store brand products.
Bergès, Fabian +2 more
openaire +11 more sources
Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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, 2018 With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
Chimhundu, Ranga, Ranga Chimhundu
core +1 more source
Pricing Strategies in the Italian Retail Sector: The Case of Pasta
Social Sciences, 2019 In the last years, Italian food retailing has experienced some developments related to rising concentration levels, heterogeneous distribution along the country of the different outlet categories, and an increase of products sold as private brand labels.
Luca Cacchiarelli, Alessandro Sorrentino
doaj +1 more source