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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Journal of Retailing, 2014 Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne +2 more
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Вестник Кемеровского государственного университета, 2013 It The article analyses the assortment of private labels (PL) in Kemerovo retail. A comparison of positioning, pricing and promotion PL in retail is provided. Buyers’s attitude to PL products is estimated by the results of a focus group method.
L. A. Stratienko
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Aspects of Private Labels Development in the Segment of Organic Food in Czech Republic [PDF]
Contemporary Economics, 2010 The article deals with various aspects of the private labels building. It primarily focuses on organic food market in the Czech Republic, but on this market it illustrates the general trends, both in brand building, as well as in the importance of a ...
Olga Kutnohorska, Marek Botek
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Organizations and Markets in Emerging Economies, 2020 This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing.
Sandra Horvat, Đurđana Ozretić Došen
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Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
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Private label food products: Consumer perception and distribution strategies
Journal of Agriculture and Food Research, 2022 Food Products Private Label PL, are foods produced by the food industries on order of food distribution companies. Their characteristic is that they are similar to industrial brands but are marketed under the name of the distribution company.
Filippo Sgroi, Paolo Alberto Salamone
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Private labels in marketplaces
International Journal of Industrial Organization, 2021 Regulators are concerned that by introducing their own private labels, dominant online marketplace operators distort competition in their own favor. This paper addresses this concern by studying how online marketplaces differ from classic retailers with a wholesale arrangement.
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain [PDF]
, 2015 Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain'. in Martínez-López, Gázquez-Abad, J.C. and Sethuraman, R. J.A.
A Cuneo +32 more
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Spatial Competition and Private Labels
Journal of Agricultural and Resource Economics, 2010 Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among ...
Timothy J. Richards +2 more
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Journal of Business Economics and Management, 2014 Private labels are growing fast in Europe and USA, especially in the context of nondurable consumer goods. Moreover, the traditional association of private labels solely with a price focus, to the detriment of quality, appears to be diminishing.
Óscar González-Benito +1 more
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