Success Determinants of Private Labels in Nigeria: A Study of Selected Motorcycle Private Labels
European Scientific Journal, ESJ, 2018 This study examined the success determinants of private labels in Nigeria: A study of selected motorcycle private labels. The study, modelled variables like market context (rate of expansion), private label phenomenon, retailer- manufacturer relationship (Manufacturers willingness to supply), brand development, sales performance, price and government ...
Moses C. Olise, Anayo D. Nkamnebe
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Private labels and the purchasing behaviour of young Polish consumers in the market
Zarządzanie Innowacyjne w Gospodarce i Biznesie, 2019 Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
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The structure of consumer decision-making and sensory innovations in wine labeling
Spanish Journal of Agricultural Research, 2021 Aim of study: To understand how a consumer’s decision-making process on wine choice varies when faced with labels introducing either a scratch-and-sniff strip or a Thermo-sensitive indicator as a novelty. Area of study: Navarre (Spain).
Ramo Barrena +2 more
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Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [PDF]
Journal of Retailing and Consumer Services, 2017 Abstract In this study, we explore the impact of private label (PL) proliferation and pricing on consumer demand and derive profit implications for different scenarios: (i) dropping or adding a line (kids, health or muesli) within a PL tier and (ii) changing the PL tier prices. We use a representative household panel dataset (2008–2009) for the ready
Hökelekli, Gizem +2 more
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Influence of macroeconomic indices on European private labels
Journal of Business Economics and Management, 2016 In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero +2 more
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Private-label sustainable supplier selection using a fuzzy entropy-VIKOR-based approach
Complex & Intelligent Systems, 2021 In recent decades, private labels have been the focus of great development in retail due to their price advantage and consumer-oriented production. With growing customer awareness of safety and health, private-label sustainable supplier selection has ...
Jun Zhang +4 more
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Frontiers in Sustainability, 2022 A transition toward a sustainable way of living is more pressing than ever. One link to achieving this transition is to increase the currently low level of sustainable consumption, and sustainability labeling has been shown to directly influence ...
Maike Gossen +7 more
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Prospects for implementation of the sustainable development strategy by domestic retailers through the private labels introduction [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to identify prospects of sustainable development strategy implementation through private label development.
O.O. Dуma
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Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage [PDF]
Economic and Business Review, 2013 The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the
Sandra Horvat, Đurđana Ozretić Došen
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