Results 21 to 30 of about 468,480 (307)
Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage [PDF]
Economic and Business Review, 2013 The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the
Sandra Horvat, Đurđana Ozretić Došen
doaj
International Journal of Management and Economics, 2018 Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences
Garczarek-Bąk Urszula
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Private-Label Use and Store Loyalty [PDF]
Journal of Marketing, 2008 The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Ailawadi, K. L. +2 more
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Journal of Retailing, 2022 Standard private labels (PLs) have been the topic of multiple prior reviews. Having been leapfrogged by business practice, the marketing literature has only recently witnessed a surge in interest in multi-tier PL offerings. These typically include a budget and/or premium tier in addition to the omnipresent standard PL tier.
Keller, Kristopher O. +2 more
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Journal of Agricultural and Resource Economics, 2011 This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States.
Richard J. Volpe III
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International Journal of Business Strategy and Automation, 2021 Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands.
openaire +2 more sources
Molecular Oncology, EarlyView.Development of therapies targeting cancer‐associated fibroblasts (CAFs) necessitates preclinical model systems that faithfully represent CAF–tumor biology. We established an in vitro coculture system of patient‐derived pancreatic CAFs and tumor cell lines and demonstrated its recapitulation of primary CAF–tumor biology with single‐cell transcriptomics ...
Elysia Saputra +10 more
wiley +1 more source
Postawy konsumentów wobec marek producentów i marek własnych detalistów na rynku czekolady w Polsce
Problemy Zarządzania, 2016 The subject of the article is an analysis of consumer attitudes towards brands. It is a research article that includes the results of empirical research on consumer attitudes in Poland to chocolate brands belonging to producers and brands belonging to ...
Teresa Taranko
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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FACTORS INFLUENCING THE PURCHASE OF YOGURTS AND DAIRY DESSERTS OF PRIVATE LABEL [PDF]
, 2018 Private labels play a key role in Marketing strategy and they have been studied by several researchers. In order to respond to adaptations to the market, private labels are fundamental to the retailers’ strategies.
Lopes, João, Silvério, Marta
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