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Marketing Science, 2002 We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national brand.
Serdar Sayman +2 more
exaly +5 more sources
The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China [PDF]
Tekstilec, 2020 An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry.
Bestoon Othman +4 more
doaj +1 more source
Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj +1 more source
TRT Akademi Dergisi, 2023 Meta Corporation announced in June 2022 that it was launching the Meta Avatars Store for users who want to adorn their avatars with luxury brands such as Balenciaga, Prada, and Thom Browne, as well as a selection of free outfits available.
Özge Özkök Şişman, Ceren Bilgici
doaj +1 more source
Store brand adoption and penetration explained by trust [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 ...
Paraskevi P. Sarantidou
doaj +1 more source
INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION [PDF]
RAE: Revista de Administração de Empresas, 2016 With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a ...
Cristina Calvo-Porral +2 more
doaj +2 more sources
PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
doaj +1 more source
Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
doaj +1 more source
Using Methods of Intellectual Analysis to Step up Profitability of Network Business
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 The article studies the use of drug-store chain clusterization and determines strategy of work with each of the clusters, which is necessary because key work parameters of drug-store chains, such as selling speed, the number of brands of the company ...
N. P. Savina +3 more
doaj +1 more source