Results 11 to 20 of about 11,489 (305)
Store brands and overall store price image [PDF]
, 2006 Store price image is a particularly important competitive tool for retailers. This variable, measured from consumers’ perceptions, proved to be a determining factor of store frequentation but presents difficulties to manage. In this article, we aim at testing the influence of particular store brands, named generic brands, on overall store price image ...
Coutelle, Patricia, Desmet, Pierre
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Consumer behavior and brand preferences in organic grocery products. Store brands vs manufacturer brands [PDF]
Innovative Marketing, 2011 Organic food has become more popular in developed countries over the past ten years mainly due to consumers’ food safety awareness and environmental problems. In Spain the market is still small, but store brands are driving growth in this category. Final
Miguel Llorens +2 more
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Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
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Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
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Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
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Behavioral Sciences, 2021 Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise.
Gabriel R. D. Levrini +1 more
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Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic [PDF]
E3S Web of Conferences, 2020 New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise ...
Sun XuRan, Shan Hongzhong
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Store brands’ purchase intention: Examining the role of perceived quality
European Research on Management and Business Economics, 2017 Considering the increase of the store brand's market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality ...
Cristina Calvo-Porral +1 more
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Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview [PDF]
, 2015 Celem artykułu jest prezentacja pojęcia postrzeganego przez konsumentów ryzyka związanego z markami własnymi oraz przegląd najważniejszych badań nad tym konstruktem, prowadzonych na przestrzeni ostatnich 40 lat.
Łukasik, Przemysław +4 more
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