Results 1 to 10 of about 24,940 (314)
Lektur, 2022 Abstrak Penelitian ini terfokus pada Folk Store, sebuah distribution store di Yogyakarta. Folk Store dikenal sebagai sebuah distribution store yang pertama kali menjual produk sepatu Vans di wilayah Yogyakarta. Penelitian ini bertujuan untuk mengetahui:
Abich Govinda, Pratiwi Wahyu Widiarti
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Store brand adoption and penetration explained by trust [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 ...
Paraskevi P. Sarantidou
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Cogent Business & Management, 2022 Understanding the factors that contribute to store brand equity in the Vietnamese retailing industry is important. This study expands the “stimuli” components in the stimuli–organism-response (S-O-R) framework by considering the role of store information
Minh Duy Vo, Si Van Nguyen
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Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap impulsive buying pada konsumen retail fashion brand X di Surabaya.
Annisa Savira Alifia, Cholichul Hadi
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The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
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PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Performa, 2021 Penelitian ini berjudul “Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian di Store Zara Pakuwon Mall Surabaya”.
Fransisca Jovita Amelfdi, Elia Ardyan
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Examining the role of word of mouth in purchase decision: an insight from fashion store
Business: Theory and Practice, 2022 The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers.
Bayu Wiratama +4 more
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PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
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Research on franchised store chain operation based on evolutionary game theory [PDF]
E3S Web of Conferences, 2021 Franchised store chain is the most popular business model today. The franchisor and the franchisees share the same brand, but the value of the entire brand will be degraded once one side pursues self-interests in brand management. From the perspective of
Deng Siyuan
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Review of Management and Entrepreneurship, 2023 This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator.
Nabilla Putri Afyani +3 more
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