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Brand Portfolio Reengineering. The Gruppo Coin Case
Symphonya, 2001 Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious, and consistent manner; the target is to maximize the value of its brand equity.
Flavio Gnecchi, Paolo Ricotti
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The Spirit of Society Journal: International Journal of Society Development and Engagement, 2023 The purpose of this research is to analyze the strength of brand image and store atmosphere in influencing consumer decision making and satisfaction. The research was conducted using a quantitative approach with a questionnaire as a research instrument.
Aswin Juniarto, Tatik Suryani
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING [PDF]
Management & Marketing, 2008 The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Tudor NISTORESCU, Cătălin Mihail BARBU
doaj
Intangible Capital, 2017 Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention.
Ardalan Sameti, Hamidreza Khalili
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Who Are Store Brands Buyers? Demographic Profile of Store Brand Buyers in Bosnia and Herzegovina [PDF]
The International Journal of Management Science and Business Administration, 2015 Store brands, also known as private labels, own brands or retail brands, are experiencing a remarkable growth in various product categories and their acceptance by consumers seems to be unquestionable. The key drivers of the store brands’ success are the increased concentration in retailing, consumers’ much more positive attitudes towards the quality ...
Adi Alić +2 more
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Implicit Value of Retail Beef Product Attributes
Journal of Agricultural and Resource Economics, 2008 To identify the value consumers place on observable characteristics of fresh beef products, primary data were collected on over 1,350 packages of beef from 66 randomly selected grocery stores located in three metropolitan areas--Oklahoma City and Tulsa ...
Clement E. Ward +2 more
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Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the influence of brand equity and brand trust on purchasing decisions with competitive advantage as a mediating variable for Exsotic brand sweet corn seed products at Duta Tani Store.
Gede Yuda Mahendra +1 more
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« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
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