Results 21 to 30 of about 24,940 (314)
WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Investigaciones Europeas de Dirección y Economía de la Empresa, 2013 Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest.
Calvo-Porral, Cristina +3 more
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The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Jurnal Manajemen, 2019 Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer ...
Sri Vandayuli Riorini, Christina Catur Widayati
doaj +1 more source
Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
IEEE Access, 2021 To study the impact of manufacturer information referral on the decision-making of supply chain members, a Stackelberg model is constructed based on a manufacturer, a professional retailer and a store brand retailer.
Feiyan Han +3 more
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ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE [PDF]
RAE: Revista de Administração de Empresas, 2016 The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in ...
Lúcia Aparecida da Silva Borges +2 more
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"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva and Ziliani, 2018).
Janina SÜRKEN, Sören SUNDERMANN
doaj
Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
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“Consumer-to-Brand Impoliteness” in luxury stores
Journal of Business Research, 2022 In this article, we use Impoliteness Theory, defined as an intentional ``face-threatening'' deviant act, to understand consumer misbehavior in the luxury store subculture. Using a qualitative study based on Grounded Theory, we interviewed 14 luxury consumers and 18 salespeople working in luxury stores. We discovered that consumers use impoliteness in a
de Boissieu, Elodie, Urien, Bertrand
openaire +2 more sources
Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj +1 more source
Heliyon, 2019 This paper discusses the relationships between store location prestige, location self-congruity, brand luxury, and brand attitude. The result of structural equation modeling revealed that location prestige impacted ideal social location self-congruity ...
Ken Kumagai, Shin'ya Nagasawa
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