Sains Manajemen, 2023 Penelitian ini memiliki tujuan untuk mengetahui pengaruh harga, brand image, dan inovasi pada media sosial instagram terhadap keputusan pembelian di Matahari Department Store Grand Mall Bekasi. Jumlah sampel dalam penelitian adalah sebanyak 95 responden
Muhammad Fachry Fadhlurrohman +2 more
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WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Investigaciones Europeas de Dirección y Economía de la Empresa, 2013 Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest.
Calvo-Porral, Cristina +3 more
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The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Jurnal Manajemen, 2019 Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer ...
Sri Vandayuli Riorini, Christina Catur Widayati
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ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE [PDF]
RAE: Revista de Administração de Empresas, 2016 The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in ...
Lúcia Aparecida da Silva Borges +2 more
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Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
IEEE Access, 2021 To study the impact of manufacturer information referral on the decision-making of supply chain members, a Stackelberg model is constructed based on a manufacturer, a professional retailer and a store brand retailer.
Feiyan Han +3 more
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Shoppers' satisfaction levels are not the only key to store loyalty [PDF]
, 2005 In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to ...
Miranda, Mario J +5 more
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"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva and Ziliani, 2018).
Janina SÜRKEN, Sören SUNDERMANN
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Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
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Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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