Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]
, 2020 The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R. +2 more
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Marketing Science, 2002 We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national brand.
Serdar Sayman +2 more
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Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
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Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang
Jurnal Administrasi Bisnis, 2020 This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city.
Mochammad Lukman Zaini Kurniawan
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The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Entrepreneurial Business and Economics Review, 2017 Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose
Adi Alić +2 more
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The effect of social responsibility on consumer's repurchase intention according to the mediating role of brand personality and reputation (case study: Digikala online store) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The purpose of the present research was to analyze the impact of social responsibility on consumer's repurchase intention with regard to the mediating role of brand personality and reputation.
Mohammad Hadi Asgari, Pardys naghdi
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A study of brand preference: An experiential view [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityConsumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers.
Ebrahim, Reham Shawky
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Identifying and determining the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store [PDF]
رویکردهای نوین در مدیریت و بازاریابی, 2023 The purpose of this research is to identify and determine the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store. The statistical population of the present study included
Priya Poornamdar, Mohsen aazami
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Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
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