Marketing Science, 2002 We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national brand.
Serdar Sayman +2 more
openaire +4 more sources
Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
doaj +1 more source
Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang
Jurnal Administrasi Bisnis, 2020 This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city.
Mochammad Lukman Zaini Kurniawan
doaj +1 more source
The effect of social responsibility on consumer's repurchase intention according to the mediating role of brand personality and reputation (case study: Digikala online store) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The purpose of the present research was to analyze the impact of social responsibility on consumer's repurchase intention with regard to the mediating role of brand personality and reputation.
Mohammad Hadi Asgari, Pardys naghdi
doaj +1 more source
The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Entrepreneurial Business and Economics Review, 2017 Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose
Adi Alić +2 more
doaj +1 more source
Identifying and determining the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store [PDF]
رویکردهای نوین در مدیریت و بازاریابی, 2023 The purpose of this research is to identify and determine the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store. The statistical population of the present study included
Priya Poornamdar, Mohsen aazami
doaj +1 more source
Sains Manajemen, 2023 Penelitian ini memiliki tujuan untuk mengetahui pengaruh harga, brand image, dan inovasi pada media sosial instagram terhadap keputusan pembelian di Matahari Department Store Grand Mall Bekasi. Jumlah sampel dalam penelitian adalah sebanyak 95 responden
Muhammad Fachry Fadhlurrohman +2 more
doaj +1 more source
Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
doaj +1 more source
WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Investigaciones Europeas de Dirección y Economía de la Empresa, 2013 Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest.
Calvo-Porral, Cristina +3 more
doaj +1 more source
The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Jurnal Manajemen, 2019 Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer ...
Sri Vandayuli Riorini, Christina Catur Widayati
doaj +1 more source