Results 31 to 40 of about 956,576 (183)
“Consumer-to-Brand Impoliteness” in luxury stores
Journal of Business Research, 2022 In this article, we use Impoliteness Theory, defined as an intentional ``face-threatening'' deviant act, to understand consumer misbehavior in the luxury store subculture. Using a qualitative study based on Grounded Theory, we interviewed 14 luxury consumers and 18 salespeople working in luxury stores. We discovered that consumers use impoliteness in a
de Boissieu, Elodie, Urien, Bertrand
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Heliyon, 2019 This paper discusses the relationships between store location prestige, location self-congruity, brand luxury, and brand attitude. The result of structural equation modeling revealed that location prestige impacted ideal social location self-congruity ...
Ken Kumagai, Shin'ya Nagasawa
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Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
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The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class [PDF]
The Retail and Marketing Review, 2016 With the rapid evolution of marketing from product to service to experience, marketers are challenged to incorporate experiential marketing into their strategies (Maklan & Klaus, 2011).
M Venter, R Chinomona, T Chuchu
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한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구
Asia Marketing Journal, 2012 Research Purpose Consumers rely on various clues to evaluate their decision to patronize a retail store, and store brand is one of them (Dodds 1991; Grewal et al. 1998).
Soon Ho Hwang +2 more
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National and store brand advertising strategies [PDF]
Journal of the Operational Research Society, 2015 As the propensity of premium store brands (SBs) increases, retailers must consider different ways to drive sales besides promotional strategies. With this in mind, we consider a national brand (NB) and a (premium) SB co-existing in a market. Each brand has to decide the amount to invest in advertising its product and the prices to charge its customers,
Jenyi Chen, Stanko Dimitrov
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Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych [PDF]
, 2014 The aim of this study was to analyze the impact of store image, perceived risk, and the store brand price-image on store brand purchase intention. We replicated the conceptual model proposed by M.F. Diallo using CAWI technique.
Przemysław, Ł +3 more
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Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
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Journal of Theoretical and Applied Electronic Commerce ResearchIn reaction to evolving consumer preferences, prominent platforms, such as Amazon and JD, have progressively established proprietary store brands.
Yang Tong, Zexuan Shi, Jicai Li
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Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention [PDF]
International Journal of Business Science and Applied Management, 2014 Relationships and characteristics that influence consumers’ purchase decision between store brand and manufacturer brand product offerings have emerged as an interesting and practical area of research.
Tran, E. +4 more
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