Results 51 to 60 of about 956,576 (183)
The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables [PDF]
The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables ...
Pierre Volle
core +2 more sources
The power of Store brands: Intrinsic loyalty and conquesting power. [PDF]
An important evolution in the retailing industry is the growing success of store brands. Still, their level of penetration varies widely across countries and industries.
Steenkamp, J.B., Dekimpe, Marnik
core
Directing store flyers to the appropriate audience [PDF]
, 2007 Grocery shoppers were questioned about the frequency of purchasing items that were featured in the store's flyers. This measure was used as the dependent variable in a multinomial logit model with the independent variables being various aspects of ...
Miranda, Mario J, Konya, Laszlo
core +1 more source
Retail store design and environment as branding support in the services marketing [PDF]
The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
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Statistica, 2007 This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional ...
Sergio Brasini +2 more
doaj +1 more source
Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
core +1 more source
In-Store Media and Channel Management [PDF]
In this paper, we study the interesting and complicated effects of retailer in-store media on distribution channel relationships. With the help of advanced technology, retailers can open in-store media in their stores and allow manufacturers to advertise
Anthony Dukes, Yunchuan Liu
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A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand. [PDF]
Ann Oper Res, 2023 Assarzadegan P +2 more
europepmc +1 more source
SHS Web of Conferences, 2016 Many Chinese traditional retailers have turned to the multichannel forms by establishing their own online stores. When doing so, retail managers face a difficult choice between two online marketing orientations: “pursuit of ideal” (i.e.
Wu Jinfeng, Li Yilong
doaj +1 more source
Measures of store loyalty in French food retailing [PDF]
Store loyalty is an important issue for retailers since it defines one way in which consumers are attached to stores. However, store loyalty is not unidimensional and there are different ways of measuring it.
Valérie Orozco, Fabian Bergès
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