Results 71 to 80 of about 956,576 (183)

The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail

Fashion and Textiles
As experiential retailing becomes increasingly vital in the post-pandemic era, brands are actively exploring novel ways to create immersive and memorable in-store experiences.
Rongren Jin, Eunsoo Baek, Grace Ga-Eun Oh   +2 more
doaj   +1 more source

Analysis of Product Quality, Service Quality, Store Atmosphere, and Brand Image on Purchase Interest at the Lena Editing Art Sei Sentosa Shop

Indonesian Interdisciplinary Journal of Sharia Economics
This research aims to analyze the implications of Product Quality Analysis, Quality Service, Store Atmosphere, and Image Brand on Purchase Intention in Lena Editing Art Sei Sentosa Stores. The research method used in this research is quantitative.
Heni Mariska, Nova Jayanti Harahap, Abd. Halim   +2 more
doaj   +1 more source

An investigation of brand choice processes [PDF]

, 1974
Here a brief recapitulation of the study of brand choice processes is given, and the major conclusions are reported.In chapter 2 we discussed the empirical brand choice data used throughout the study.
Wierenga, B., Wierenga, B. (Berend)
core  

Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali

Mudra: Jurnal Seni Budaya
Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company.
Pande Ketut Ribek, Ni Luh Gede Putu Purnawati, Ketut Muka Pendet, Ida Ayu Nyoman Yuliastuti   +3 more
doaj   +1 more source

Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households [PDF]

The competitive landscape in retailing has changed over the past decade. Moreover, the degree of product differentiation has been increasing: households are able to choose between an increasing number of store brands and national brands of similar ...
Zhang, Xu, Goddard, Ellen W.
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Brand/store loyalty or not?

, 2011
Brand loyalty is one of the most debated issues by scholars and corporations alike. Such issues have been studied from different aspects as they represent the most important feedback to customer satisfaction which is the core of any marketing strategy.
COLLESEI, Umberto, CHECCHINATO, Francesca, GAZZOLA, Paola, A. Mortara   +3 more
openaire   +2 more sources

Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]

The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Darpy, Denis, Azar, Salim
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How well does brand personality predict brand choice ? [PDF]

The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses.
Pierre Valette-Florence, Laure Ambroise, Jean-Marc Ferrandi, Diwght Merunka   +3 more
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National Brand and Private Label Pricing and Promotional Strategy [PDF]

In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction.
Volpe, Richard J., III
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Shelf Space Fees and Inter-Brand Competition [PDF]

When in-store display influences consumer choices, shelf space allocation can be strategically used by retailers to extract payments from manufacturers.
Hao Wang
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