The influence of store environment on brand attitude, brand experience and purchase intention
South African Journal of Business Management, 2018 Background: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers.
Marike Venter de Villiers +2 more
doaj +1 more source
COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY? [PDF]
This study investigates the effect of competitive advertising within store flyers on both manufacturers and retailers. Prior research implies that competitive advertising may be detrimental for manufacturers and beneficial for retailers. Findings from an
Aîda Mimouni +2 more
core
Measuring brand image: Shopping centre case studies [PDF]
, 2002 'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D +4 more
core +1 more source
Allergenicity and Economic Value of Store-Brand Versus Comparable Name-Brand Personal Care Products. [PDF]
Dermatitis, 2022 Lee J, Yau A, DeLeo VA, Adler BL.
europepmc +1 more source
Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan
SAGE OpenThe number of migrant workers in Taiwan has been increasing annually. Over the past decade, migrant workers have contributed to the nation’s economic growth, particularly in the construction, fishing, nursing, and public service sectors.
Ju-Chuan Wu +3 more
doaj +1 more source
PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL
Jurnal IPTA, 2018 This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research.
Reza Palevi +2 more
doaj +1 more source
Architecture as brand: store design and brand identity
Journal of Product & Brand Management, 2010 PurposeThe aim of this paper is to examine the relationship between the architecture of retail stores and the communication of brand identity.Design/methodology/approachThe researchers adopted a qualitative approach using case studies of the design process and architecture of four new food superstores in the UK between 1998 and 2005.
Kirby, Audrey, Kent, Anthony
openaire +3 more sources
Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context. [PDF]
Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types.
Campo, Katia, Breugelmans, Els
core +2 more sources
The Birth and Integration of Showrooming-Style Stores Initiated by Department Stores:
Maketingu JanaruThis study examines the evolution and establishment of “showrooming stores” (non-selling stores) launched by Japanese department stores amidst the environmental shifts caused by the post-2020 pandemic and the acceleration of digital transformation (DX ...
Hitomi Tanaka
doaj +1 more source
CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)
Edutech, 2016 . The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan +2 more
doaj +1 more source