Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis [PDF]
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research.
Rajagopal
core
Jurisma: Jurnal Riset Bisnis & ManajemenThe purpose of this study is to ascertain how promotions affect consumer loyalty at the CoffeeLabs Store, using brand image as a mediating variable. Customers who had bought products from the CoffeeLabs Store constituted the study's population, and 120 ...
Ria Marginingsih +3 more
doaj +1 more source
Consumption-based Learning About Brand Quality: Essays on how Private Labels Share and Borrow Reputation. [PDF]
CONSUMPTION-BASED LEARNING ABOUT BRAND QUALITY: ESSAYS ON HOW PRIVATE LABELS SHARE AND BORROW REPUTATION is a collection of essays exploring the process of consumer cross-brand learning in the context of brands belonging to retailers: the so-called ...
Szymanowski, M.G.
core
Interaction between service investment and store-brand introduction in a dual-channel supply chain
Journal of Management Science and EngineeringThis study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer. The research focuses on a supply chain comprised of a national brand manufacturer (NBM), an external store brand ...
Zhaofang Mao, Yuqing Han
doaj +1 more source
Consumer perception and behaviour towards halal store-brand products and repurchase intention: insights for marketing strategy [PDF]
In recent years, the halal market has experienced significant growth globally, driven by increasing consumer awareness and demand for halal-certified products.
Hashim, Haslinda +3 more
core +1 more source
Operational ResearchAbstractToday, there is a lot of competition between competitors in the market of different products. The level of complexity of relationships and behavior of active players in the market has also increased. So that a manufacturer and retailer work together to increase the profit of the supply chain through the sale of products.
Dawood Yahyavi +2 more
openaire +3 more sources
Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design [PDF]
This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management.
Laure Ambroise +2 more
core
Comparison of name brand and store brand eye care products: an evaluation of pricing, consumer safety metrics, allergenic contents, and marketing claims. [PDF]
Eye (Lond)Younessi DN +5 more
europepmc +1 more source
Practices and attitudes of Thai community pharmacists in managing diabetic peripheral neuropathy using neurotropic B vitamins. [PDF]
J Pharm Policy PractYotsombut K +3 more
europepmc +1 more source
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping (revised version). [PDF]
In this paper, we demonstrate both theoretically and empirically that single-purpose multiple store shopping is not only driven by opportunistic, promotion-based motivations, but may also result from a longer term planning process based on stable store ...
Nisol, Patricia +2 more
core