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Private label brands vs national brands: new battle fronts and future competition
Cogent Business & ManagementThe rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs).
Sbonelo Gift Ndlovu
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Adi Alić +2 more
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, 2021 In the hope of benefiting from the increasing focus on sustainability in Western markets, national brands are introducing new sustainable products. We investigate the success of new sustainable products with a unique dataset combining household panel ...
J. van Doorn, Hans Risselada, P. Verhoef
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
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The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Journal of Open Innovation: Technology, Market and Complexity, 2022 This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24.
Linda Saulīte +2 more
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The Brand Italy in the Age of On-Line Reproduction
Cinergie, 2020 The essay looks at the production, distribution, and consumption of the Italian novel in the global editorial market in the context of what Mark McGurl has called “the age of Amazon.” By drawing from studies on so-called “platform capitalism,” but also ...
Roberto Dainotto
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Sociocultural Dynamics of Perception of Italian Brands in Russia
Дискурс, 2021 Introduction. This article analyzes the specifics of the perception of Italian brands in Russia. The starting point in the paper is the understanding that the evolution of Italian culture and the image of Italy itself has led to the perception of this ...
R. D. Akinina +2 more
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Pakistan Marble Industry Challenges: Opportunities for China in Pakistan
JISR Management and Social Sciences & Economics, 2012 The phrase world has now become a global village is rightly indicative of the fruitful effects and outcomes for entrepreneurs as far as their growth and profit margin are concerned.
Yasir Mansoor, Nadeem A. Syed
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Importance of news media branding in a contemporary media environment
Journal of Open Innovation: Technology, Market and Complexity, 2023 Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations.
Linda Saulīte, Deniss Ščeulovs
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Can Spaza shops survive in township competition with large Nationals? What does the future hold [PDF]
The Retail and Marketing ReviewIt is a known fact that worldwide there is a high failure rate amongst Small, Micro and Medium Entreprises (SMMEs), and this also applies to SMME’s located in South African townships.
Prof M.C. Cant +2 more
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