Results 21 to 30 of about 24,901,563 (327)
, 2017 Organic brands have become increasingly important as an offering by which retailers can differentiate themselves. The current study examines the role of two key drivers (i.e., brand equity and social identification) in the consumption of organic private ...
M. Reinders, J. Bartels
semanticscholar +1 more source
GLOBAL OR NATIONAL BRANDS? [PDF]
Management & Marketing, 2007 Today, branding is such a strong force that hardly anything goes unbranded. Branding in global markets poses several challenges to the marketers. A key decision is the choice between global and nationals brands.
Sorina GÎRBOVEANU
doaj
DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse
Hermes, 2017 This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand television commercials,
Fabrice Desmarais
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Determinants of choice of global and national food products’ brands [PDF]
Strategic Management, 2015 Within the behavioural theories used for understanding and predicting dietary behaviour, consumer attitudes are a significant variable. In the context of the choice between national and global brands, consumer ethnocentrism can be a significant ...
Grubor Aleksandar, Đokić Nenad
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Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
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The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
Quality Assessment of Various Local Bottled Waters in Different Iraqi Markets [PDF]
Engineering and Technology Journal, 2013 Fifteen local bottled waters brands (Best-selling brands) purchased randomly covering nine Iraqi governorates were analyzed for various physico-chemical as well as bacterial water quality parameters.
Alhassan H. Ismail +2 more
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Telematics and Informatics Reports, 2023 With the growing consumption power of Generation Z and the accelerated development of digital technology in China, the market of domestic makeups is on the rise.
Yuquan Li, Jianxin Sun, Lin Zhu
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, 2015 As private labels are consolidating their gains in national markets, a conventional recommendation to national brand manufacturers would most likely be to invest more in marketing in order to increase the perceived quality gap between national brands and
D. Kadirov
semanticscholar +1 more source
Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
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