Results 11 to 20 of about 24,901,563 (327)
Operational ResearchToday, there is a lot of competition between competitors in the market of different products. The level of complexity of relationships and behavior of active players in the market has also increased.
Dawood Yahyavi +2 more
semanticscholar +2 more sources
, 2022 Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
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The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
, 2009 In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
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Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
openaire +3 more sources
, 2022 Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and ...
Sun, H
core +1 more source
National Brands and Global Markets
, 2023 Brands, Historical, Perspective, National, Markets ...
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Between love and boycott: a story of dual origin brands [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional origin, through analysing the paradox of (unfavourable) regional ...
Dalia Abdelwahab +3 more
doaj +1 more source
Spatial Competition and Private Labels
Journal of Agricultural and Resource Economics, 2010 Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among ...
Timothy J. Richards +2 more
doaj +1 more source
The relationships between marketing mix, brand equity, lifestyle and attitude on a consumer’s private product brand purchasing decision. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 In a 2018 study, 85% of the American consumers surveyed stated they trusted private brand products at least as much as national brands. In both Asia and Thailand, the importance of private brands is also increasing. Therefore, the researchers undertook a
Fuengnapha Khanta +1 more
doaj