Results 11 to 20 of about 39,848 (329)
Assessing the Competitive Interaction between Private Labels and National Brands [PDF]
The Journal of Business, 2000 In this article, we employ the Linear Approximate Almost Ideal Demand System (LA/AIDS). and specify price reaction equations derived under the LA/AIDS specification. We perform intracategory analyses using data on six individual categories, as well as a pooled analysis on a sample of 125 categories and 59 geographic markets.
William P. Putsis Jr. +2 more
openaire +6 more sources
Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
doaj +3 more sources
Conceptual Approach on Private Label Brands
Indian Journal of Public Health Research & Development, 2018 The Indian retail era is witnessing the migration of trade activities from the national brand to phantom brand in the past decade. In spite of economical and political fluctuations, the Indian retail has emerged with promising sign of growth in Private label branding. The current study tries to correlate the economic theory with private labeling as the
S. Chandrachud
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The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Exploring the Perceptions of Grocery Retail Managers on Private Label Brands in South Africa
Academic Journal of Interdisciplinary Studies, 2023 The phenomenon of private label brands has been widely studied from various contexts, with South Africa as no exception. The pervading economic climate across the globe, as a consequence of the Covid 19 pandemic, has brought the study of private label ...
Sbonelo Gift Ndlovu, S. Heeralal
semanticscholar +1 more source
Appetite, 2022 With the increase in health awareness more and more attention is paid to how manufacturers can respond to ever-changing consumer needs. This is especially true for the market of popular consumer goods such as chocolate.
Marietta Kiss +3 more
semanticscholar +1 more source
Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj +1 more source
An investigation into marketing activities role on the purchase of private label brands
International Journal of Research In Business and Social Science, 2022 The upsurge of private label brands has allowed retailers to expand their product offerings. However, these brands have been met with varying perceptions among consumers across the world.
S. Ndlovu, S. Heeralal
semanticscholar +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
doaj +1 more source
International Journal of Applied Management and Technology, 2021 In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products.
Meenu Mathur, Sanjeevni Gangwani
semanticscholar +1 more source