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Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
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A REVIEW OF TURKISH RESEARCH ON PRIVATE LABEL BRAND'S
Yönetim ve Ekonomi Araştırmaları Dergisi, 2020 The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. The studies were discussed in such a way that the approach of the companies to the private label brand concept, the approach of the ...
Ozge HABİBOGLU +2 more
openaire +3 more sources
Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Adi Alić +2 more
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Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
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The determinants of purchasing private label products [PDF]
Marketing (Beograd. 1991), 2020 A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana +2 more
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Dimensional Analysis of Retail Shop Images on Consumer Purchase Intention
Jurisma: Jurnal Riset Bisnis & Manajemen, 2023 The research aims to determine the effect of retail store image on consumer purchase intention on private label brands. The method used is descriptive verification with a quantitative approach obtained by 217 respondents as a sample.
Heni Iswati +2 more
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Do Retailers Manipulate Prices to Favour Private Label over Brands? [PDF]
, 2018 Retailers act as both customers and competitors for brand manufacturers when selling private label in direct competition with brands. This paper considers whether retailers exploit this double-agent position to practice switch marketing, manipulating ...
Chakraborty, Ratula
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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An empirical study of international private label branding in the food sector in Hungary [PDF]
, 2011 Private label branding strategies differ to that of the manufacturer. The study aims to identify optimal private label branding strategies for (a) utilitarian products and (b) hedonistic products, considering the special factors reflected in consumer ...
Malota, Erzsébet, Kelemen, Zita
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Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj