Results 1 to 10 of about 5,836 (311)
The role of brand equity in a new rebranding strategy of a private label brand
Journal of Business Research, 2020 Abstract The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awareness, brand associations, perceived quality and brand loyalty) before and after the rebranding ...
Davcik Nebojsa S, Catarina Marques
exaly +5 more sources
The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Consumer Perceptions of Private Label Brands in Pakistan
The Lahore Journal of Business, 2017 As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image ...
Sana Azar, Samra Chaudary, Ansa Mehmood
doaj +2 more sources
International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
doaj +1 more source
Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's), 2022 The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased
Riska Fitri Ratnafuri +2 more
doaj +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
doaj +1 more source
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj +1 more source
Journal the Winners, 2022 The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra +1 more
doaj +1 more source
Private Labels, National Brands and Food Prices [PDF]
Review of Industrial Organization, 2008 We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe +2 more
openaire +8 more sources