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The effect of store image and service quality on private label brand image and purchase intention [PDF]

کاوش‌های مدیریت بازرگانی, 2022
Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad, Morteza Soltani, Mohammadrahim Esfidani, Gholamreza Jandaghi   +3 more
doaj   +1 more source

Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic

International Journal of Technology, 2023
Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong, Hishamuddin Ismail, Tan Pei Kian   +2 more
doaj   +1 more source

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]

المجلة العلمية للاقتصاد والتجارة, 2017
The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj   +1 more source

PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG

Journal of Management Small and Medium Enterprises (SME's), 2022
The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased
Riska Fitri Ratnafuri, Theresia Gunawan, Istiharini Istiharini   +2 more
doaj   +1 more source

Perceived Private Label Authenticity: A Two-Study Analysis

Tržište, 2021
Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen   +2 more
doaj   +1 more source

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Jurnal Aplikasi Manajemen, 2023
Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj   +1 more source

In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory

Journal the Winners, 2022
The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra, Syifa Nurul Fadillah   +1 more
doaj   +1 more source

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management şi Marketing, 2020
The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Adi Alić, Merima Činjarević, Emir Agić   +2 more
doaj   +1 more source

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Revista Venezolana de Gerencia, 2023
The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías, Angie Arias Bayona, Sharon Bollorino Montoya, Lissette Sanga Hernandez   +3 more
doaj   +1 more source

Consumers??? Perception of Private Label Brand

Madras Agricultural Journal, 2019
The private Label Manufacturers Association (PLMA), founded in 1979 in US, states that Private label products comprise all goods sold under a retailer???s brand. That product can be the retailer???s own name or a name produced completely by the retailer.
Balaji. P, Suresh. M, Ashok.K.R, Murugananthi. D   +3 more
doaj   +1 more source