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Betting exclusively by private labels: could it have negative consequences for retailers? [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs ...
José Luis Ruiz Real +3 more
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Private Label vs Leading National Brand in the Online Grocery Retail Setting [PDF]
, 2022 The present work investigates the topic of inter-brand competition among Private Labels and Leading National Brands in the new online grocery retail setting. An analysis of peer-to-peer ratings and reviews regarding the two competing brand types has been
Iuffmann Ghezzi Alessandro +4 more
core +1 more source
Dynamic coopetition game between private label and national brand under carbon trading policy
Heliyon, 2023 The increasing environmental concerns have changed the coopetition behavior between private-label (PL) retailers and national-brand (NB) manufacturers, which needs firms to reconsider their competitive and cooperative strategies to cope with this change.
Wenfang Yu +3 more
doaj +1 more source
First insights on brand attitude towards a retailer’s individual private labels [PDF]
, 2021 This paper investigates the formation of consumers’ brand attitudes towards the individual private label (PL) of a retailer based on two retailer-controlled factors, namely retailer price positioning and store atmosphere.
Gunther Kucza +7 more
core +1 more source
Retailing, Private Label and Global Competition
Symphonya, 2013 Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute ...
Flavio Gnecchi
doaj +3 more sources
Private Label as a global trend of food networks for pricing policy optimization (case study of St. Petersburg) [PDF]
SHS Web of Conferences, 2020 The practice of creating Private Label by large food chains is a global trend. Such international and Russian retailers as Auchan, SPAR, Prisma, Okay, Lenta, etc. have these products of their own brand.
Gregova Elena +3 more
doaj +1 more source
The determinants of purchasing private label products [PDF]
Marketing (Beograd. 1991), 2020 A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana +2 more
doaj +1 more source
Private-label sustainable supplier selection using a fuzzy entropy-VIKOR-based approach
Complex & Intelligent Systems, 2021 In recent decades, private labels have been the focus of great development in retail due to their price advantage and consumer-oriented production. With growing customer awareness of safety and health, private-label sustainable supplier selection has ...
Jun Zhang +4 more
doaj +1 more source
Grafica: Documents de Disseny Gràfic, 2018 Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo.
David Badajoz, Gemma Freixa
doaj +1 more source
ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS? [PDF]
Bulletin of Economic Research, 2012 ABSTRACTThe evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail industry with the aim of competing with national brands (NBs). In the 1990s, this strategy led to the development of ‘me too’ products, which currently represent the largest share of store brand products.
Bergès, Fabian +2 more
openaire +11 more sources