Results 11 to 20 of about 5,836 (311)

Assessing the Competitive Interaction between Private Labels and National Brands [PDF]

The Journal of Business, 2000
In this article, we employ the Linear Approximate Almost Ideal Demand System (LA/AIDS). and specify price reaction equations derived under the LA/AIDS specification. We perform intracategory analyses using data on six individual categories, as well as a pooled analysis on a sample of 125 categories and 59 geographic markets.
William P. Putsis Jr., Ronald W. Cotterill, Ravi Dhar   +2 more
openaire   +6 more sources

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management şi Marketing, 2020
The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi, Činjarević Merima, Agić Emir   +2 more
doaj   +1 more source

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Revista Venezolana de Gerencia, 2023
The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías, Angie Arias Bayona, Sharon Bollorino Montoya, Lissette Sanga Hernandez   +3 more
doaj   +1 more source

Is producing a private label counterproductive for a branded manufacturer? [PDF]

European Review of Agricultural Economics, 2011
Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to justify their production of retailers’ brands. We study the distributor and food manufacturer’s private label strategy for production within a framework featuring endogenous store brand quality, bargaining power, possible differences in production ...
Berges, Fabian, Bouamra-Mechemache, Zohra   +1 more
openaire   +6 more sources

A REVIEW OF TURKISH RESEARCH ON PRIVATE LABEL BRAND'S

Yönetim ve Ekonomi Araştırmaları Dergisi, 2020
The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. The studies were discussed in such a way that the approach of the companies to the private label brand concept, the approach of the ...
Ozge HABİBOGLU, Şeniz ÖZHAN, Duygu Talih AKKAYA   +2 more
openaire   +3 more sources

Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic [PDF]

, 2023
In innovation adoption, potential adopters are expected to rely on the brand name of the innovation to determine its quality level. Because risks are involved in most innovation adoption, dependency appears between the consumer and the brand. With little
Wee, Stany Lian Fong, Ismail, Hishamuddin, Tan, Pei Kian   +2 more
core   +1 more source

Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia

Acta Agriculturae Slovenica, 2008
The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
doaj   +1 more source

The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions [PDF]

, 2019
The aim of this research is to demonstrate the impact of private label brand personality perception on consumers' buying intentions. For that reason, it has been made in order to reveal which type of brand personality dimension is more effective on ...
Dilaysu Cinar, Cinar D.
core   +3 more sources

Positioning of Private Label Cheese Brands in the Republic of Serbia

Contemporary Agriculture, 2019
Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar, Izabela Mugoša, Vuk Radojević   +2 more
doaj   +1 more source

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Cogent Business & Management, 2020
In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani, Meenu Mathur, Sana Shahab   +2 more
doaj   +1 more source