Results 11 to 20 of about 2,632,005 (260)
Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
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Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
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Betting exclusively by private labels: could it have negative consequences for retailers? [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs ...
José Luis Ruiz Real +3 more
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Retailing, Private Label and Global Competition
Symphonya, 2013 Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute ...
Flavio Gnecchi
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Dimensional Analysis of Retail Shop Images on Consumer Purchase Intention
Jurisma: Jurnal Riset Bisnis & Manajemen, 2023 The research aims to determine the effect of retail store image on consumer purchase intention on private label brands. The method used is descriptive verification with a quantitative approach obtained by 217 respondents as a sample.
Heni Iswati +2 more
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, 2023 In innovation adoption, potential adopters are expected to rely on the brand name of the innovation to determine its quality level. Because risks are involved in most innovation adoption, dependency appears between the consumer and the brand. With little
Wee, Stany Lian Fong +2 more
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Dynamic coopetition game between private label and national brand under carbon trading policy
Heliyon, 2023 The increasing environmental concerns have changed the coopetition behavior between private-label (PL) retailers and national-brand (NB) manufacturers, which needs firms to reconsider their competitive and cooperative strategies to cope with this change.
Wenfang Yu +3 more
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Alternative ways for private label manufacturing [PDF]
, 2010 Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering their own quality private label product for customers in all segments.
Némethné Tömő, Zsuzsa, Kelemen, Zita
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Private-label sustainable supplier selection using a fuzzy entropy-VIKOR-based approach
Complex & Intelligent Systems, 2021 In recent decades, private labels have been the focus of great development in retail due to their price advantage and consumer-oriented production. With growing customer awareness of safety and health, private-label sustainable supplier selection has ...
Jun Zhang +4 more
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