Results 21 to 30 of about 2,310,105 (300)

Positioning of Private Label Cheese Brands in the Republic of Serbia

Contemporary Agriculture, 2019
Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar, Izabela Mugoša, Vuk Radojević   +2 more
doaj   +1 more source

Private labels and the purchasing behaviour of young Polish consumers in the market

Zarządzanie Innowacyjne w Gospodarce i Biznesie, 2019
Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
doaj   +1 more source

The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age [PDF]

Innovative Marketing, 2020
Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research.
Zdenka Kádeková, Ingrida Košičiarová, Vladimir Vavřečka, Milan Džupina   +3 more
doaj   +1 more source

Influence of macroeconomic indices on European private labels

Journal of Business Economics and Management, 2016
In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero, Francisco Javier Rondan Cataluña, Manuel Rey Moreno   +2 more
doaj   +1 more source

ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS? [PDF]

Bulletin of Economic Research, 2012
ABSTRACTThe evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail industry with the aim of competing with national brands (NBs). In the 1990s, this strategy led to the development of ‘me too’ products, which currently represent the largest share of store brand products.
Bergès, Fabian, Hassan, Daniel, Monier-Dilhan, Sylvette   +2 more
openaire   +11 more sources

Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia

Acta Agriculturae Slovenica, 2008
The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
doaj   +1 more source

Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price ...
Rasha H.A. Mostafa, Reham I. Elseidi
doaj   +1 more source

Quality of Drug in Health Facilities: A Cross-sectional Study

Journal of Nepal Health Research Council, 2021
Background: Poor quality drugs result minor to detrimental effect on human health. The drug should be of standard quality and should be used appropriately in order to meet its therapeutic efficacy. This study aims to assess the quality of drug in Nepal.
Khem Bahadur Karki, Neelam Dhakal, Baburam Humagain, Arpana Pandit, Trishna Acharya, Pradip Gyanwali   +5 more
doaj   +1 more source

Pricing Strategies in the Italian Retail Sector: The Case of Pasta

Social Sciences, 2019
In the last years, Italian food retailing has experienced some developments related to rising concentration levels, heterogeneous distribution along the country of the different outlet categories, and an increase of products sold as private brand labels.
Luca Cacchiarelli, Alessandro Sorrentino
doaj   +1 more source

Therapeutic Apheresis in Nigeria: A Multi‐Center Summary of Abstracts From the Inaugural Nigerian Society for Apheresis Scientific Meeting

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Therapeutic apheresis (TA) is an established treatment modality for hematologic, neurologic, and immunologic disorders, yet access remains severely limited in sub‐Saharan Africa. Donor apheresis, including platelet apheresis collection from healthy donors, represents an important complementary modality supporting blood product ...
Nosa Bazuaye, Chimezie Okwuonu, Evelyn Idam, Folasade Adelekan‐Popoola, Shakirat Gold‐Olufadi, Olufunto Olufela Kalejaiye, Abdullateef Ogala, Zinnah Aloziem, Blossom Amamchukwu, Patience Elimia, Mkpoikanabasi Obot‐Obot, Henry Mbakwe, Praises Maduagwuna, Olatunji Akinrodoye, Chiamaka Anyanwu, Benjamin Anyanwu, Adedamola Akinsiku, Oluwatoyin A. Akinsiku, Muzamil O. Hassan, Fatiu A. Arogundade, Olalekan E. Ojo, Homayemem Weli, Jesupelumi Adenihun, Aderemi Adelaja, Ebun Bamgboye, Olalekan Olatise, Ade E. Faponle, Ayoola Odeyemi, Michael Muoka, Stephen Asaolu, Qudrat Busari, Blessing Dawudu, Michael Naiyeju, Rasheed A. Balogun   +33 more
wiley   +1 more source