Results 21 to 30 of about 39,848 (329)
The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality [PDF]
The Retail and Marketing Review, 2021 The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the ...
SG Ndlovu, S Heeralal
doaj
Is producing a private label counterproductive for a branded manufacturer? [PDF]
European Review of Agricultural Economics, 2011 Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to justify their production of retailers’ brands. We study the distributor and food manufacturer’s private label strategy for production within a framework featuring endogenous store brand quality, bargaining power, possible differences in production ...
Berges, Fabian +1 more
openaire +6 more sources
When Should Private Label Brands Endorse Ethical Attributes?
Journal of Retailing, 2016 Bianca Grohmann +2 more
exaly +2 more sources
Private Labels, National Brands and Food Prices [PDF]
Review of Industrial Organization, 2008 We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe +2 more
openaire +8 more sources
, 2021 The purpose of this study is to examine store-related factors contributing to the purchase intention towards private label brands (PLBs) among Gen Y customers in Kota Kinabalu, Sabah.
Sawanah Mumin, G. Phang
semanticscholar +1 more source
A REVIEW OF TURKISH RESEARCH ON PRIVATE LABEL BRAND'S
Yönetim ve Ekonomi Araştırmaları Dergisi, 2020 The aim of this study is to examine the academic work done on private label brands in Turkey. Based on the academic publications database and a Google-based study with no time constraints, 29 research have been analyzed. The studies were discussed in such a way that the approach of the companies to the private label brand concept, the approach of the ...
Ozge HABİBOGLU +2 more
openaire +3 more sources
The determinants of purchasing private label products [PDF]
Marketing (Beograd. 1991), 2020 A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana +2 more
doaj +1 more source
Journal of Marketing Research, 2020 The authors study the consequences of rebranding multiple category-specific private-label (PL) brands by “opening the umbrella” and unifying them under a common brand name. Retailers expect positive consequences that may manifest themselves in two ways: (
K. Keller, I. Geyskens, M. Dekimpe
semanticscholar +1 more source
Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj
Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
doaj +1 more source