Results 71 to 80 of about 336,149 (380)
BMC Public Health, 2018 Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic work on online exposure to alcohol marketing via social media in India, and most
Himanshu Gupta +3 more
doaj +1 more source
International Journal of New Chemistry, 2020 The quality of cement is one of the important factors which materially contribute to the strength and durability of structural concrete. Different brands of Portland cement are used in Libya by local contractors for various construction work. However, no
Mohamed Elbagerma +3 more
doaj +1 more source
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years [PDF]
arXiv, 2018 Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital).
arxiv
The Open Brands Dataset: Unified brand detection and recognition at scale [PDF]
arXiv, 2020 Intellectual property protection(IPP) have received more and more attention recently due to the development of the global e-commerce platforms. brand recognition plays a significant role in IPP. Recent studies for brand recognition and detection are based on small-scale datasets that are not comprehensive enough when exploring emerging deep learning ...
arxiv
Molecular Oncology, EarlyView.The number of circulating tumor cells obtained from prostate cancer patients was increased approximately 5‐fold compared to regular CellSearch when processing 2 mL diagnostic leukapheresis material aliquots and increased by 44‐fold when processing 20 mL DLA aliquots using the flow enrichment target capture Halbach‐array.
Michiel Stevens +8 more
wiley +1 more source
The power of branding: Revisiting an “old friend”
South African Journal of Economic and Management Sciences, 2003 Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
, 2009 In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
core
Molecular Oncology, EarlyView.Cancer‐associated fibroblasts (CAFs) promote cancer growth, invasion (metastasis), and drug resistance. Here, we identified functional and diverse circulating CAFs (cCAFs) in patients with metastatic prostate cancer (mPCa). cCAFs were found in higher numbers and were functional and diverse in mPCa patients versus healthy individuals, suggesting their ...
Richell Booijink +6 more
wiley +1 more source
The Impact of Brand Quality and Brand Innovativeness on the Purchase Intention of Local Brands
Qubahan Academic JournalSupporting local brands has long been of interest to many scholars. This study investigates the impact of brand quality and innovativeness on consumer purchase intention of local brands mediated by the attitudes of local brands.
Abdelraheem Abualbasal, Celine Hasan
doaj +1 more source
Testing the decoy effect in the presence of store brands [PDF]
, 2015 Purpose – The purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the presence or absence of a store brand. Design/methodology/approach –
Nicolau, Juan Luis +1 more
core +2 more sources