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Extending functions to natural extensions [PDF]

open access: yes, 2013
TEHEUX, Bruno, Hansoul, Georges
openaire  

The natural extension of marketing

Journal of Revenue and Pricing Management, 2003
When Gleneagles opened in 1924, it was described as a ‘Riviera in the Highlands’ and the ‘eighth wonder of the world’. Today, the hotel is dedicated to excellence, just as it was in its earliest days when the avowed intention of its management was ‘to create happiness’.
Peter Lederer, Ian Yeoman
openaire   +1 more source

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