Results 111 to 120 of about 4,987 (184)

The efficient assessment of need for cognition: K-NfC-S

open access: yesThe Korean Journal of Consumer and Advertising Psychology, 2007
openaire   +1 more source

Thoughtful Days and Valenced Nights: How Much Will You Think About the Problem? [PDF]

open access: yes
Research investigating risk preference has pointed towards motivation and ability as important factors for determining the strength and likelihood of the framing effect.
David L. Dickinson, Todd McElroy
core  

Context effects in diverse-category brand environments: The influence of target product positioning and consumers' processing mind-set [PDF]

open access: yes
We investigate the apparent rarity of contrast effects in diverse-category contextual and target product settings. Three studies show that the direction of context effects depends on (a) whether target product positioning is abstract or concrete, (b ...
Joan Meyers-levy, Kyeongheui Kim
core  

Home - About - Disclaimer - Privacy