Results 151 to 160 of about 4,938 (181)
An Empirical Test of the Concept of the Adaptively Intelligent Attitude. [PDF]
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British Journal of Educational Psychology, 2022
Abstract Background As a complex cognitive task, integrated writing (IW) requires not only different language modalities but also persistent cognitive effort. In practice, varied language modalities are taught together with IW tasks.
Choo Mui Cheong, Xinhua Zhu, Yaping Liu
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Abstract Background As a complex cognitive task, integrated writing (IW) requires not only different language modalities but also persistent cognitive effort. In practice, varied language modalities are taught together with IW tasks.
Choo Mui Cheong, Xinhua Zhu, Yaping Liu
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Journal of Advertising, 2003
Previous research into the use of explicit and implicit conclusions in advertising has yet to demonstrate consistent effects for both brand attitudes and purchase intentions. While research has examined the role of involvement, this study contributes by examining the trait called need for cognition (NFC), which addresses a person's propensity to engage
Brett A. S. Martin +3 more
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Previous research into the use of explicit and implicit conclusions in advertising has yet to demonstrate consistent effects for both brand attitudes and purchase intentions. While research has examined the role of involvement, this study contributes by examining the trait called need for cognition (NFC), which addresses a person's propensity to engage
Brett A. S. Martin +3 more
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Asia Pacific Journal of Marketing and Logistics, 2019
PurposeThe purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC adoption behavior.Design/methodology/approachA total of 227 Korean consumers were invited to participate in a survey study, and partial least squares–structural equation modeling ...
Joonyong Park, Renee Boyoung Kim
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PurposeThe purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC adoption behavior.Design/methodology/approachA total of 227 Korean consumers were invited to participate in a survey study, and partial least squares–structural equation modeling ...
Joonyong Park, Renee Boyoung Kim
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Deutschsprachige Kurzskala zur Messung des Konstrukts Need for Cognition NFC-K
2015Die NFC-K misst die Ausprägung des Konstrukts Need for Cognition (NFC) mit vier Items, die zwei Facetten des Konstrukts (Engagement und Freude) widerspiegeln. Die Erfassung des Konstrukts NFC spielt in größeren Erhebungen verschiedener Inhaltsbereiche, vor allem als Kontrollvariable, eine wichtige Rolle. Die NFC Kurzskala ermöglicht eine objektive,
Beißert, H. +3 more
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Journal of Advertising, 2008
This research examines the influence of involvement, need for cognition (NFC), and gender on consumer response toward sexual and nonsexual appeals.
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This research examines the influence of involvement, need for cognition (NFC), and gender on consumer response toward sexual and nonsexual appeals.
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PSYNDEX Tests Review für NFC-KIDS - Need for Cognition - Kinderskala
2017Diagnostische Zielsetzung: NFC-KIDS erfasst Need for Cognition (NFC) bei Kindern im Grundschulalter und ergänzt damit die bereits vorliegende NFC-TEENS für adoleszente Kinder und Jugendliche. Ziel war die Entwicklung eines für die intendierte Altersgruppe gut verständlichen Verfahrens.
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