DESAIN IKLAN DENGAN NEED FOR COGNITION
Stressing only on creative strategy (theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers.
Retno Mangestuti
doaj +1 more source
What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition [PDF]
Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media ...
Arquero Montaño, José Luis +2 more
core +1 more source
PRINSIP NEED FOR COGNITION UNTUK DESAIN IKLAN
Stressing only on creative strategy (theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers.
Retno Mangestuti
doaj +1 more source
Allport's prejudiced personality today: need for closure as the motivated cognitive basis of prejudice [PDF]
In the long history of psychological research on prejudice, Allport's (1954) book The Nature of Prejudice is undoubtedly the foundational work, advancing ideas that remain highly influential and relevant to this day.
Roets, Arne, Van Hiel, Alain
core +1 more source
Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes [PDF]
In the spirit of examining humor contextually, we consider a basic question in this essay: do different humor types “play by the same rules,” cognitively speaking?
Kumar, Piyush +2 more
core +1 more source
Validation of the test need for cognition: a study in behavioral accounting [PDF]
This study aimed to validate the Need for Cognition scale (NFC) in behavioral accounting. In addition, we sought to measure the possible correlations between the level of need for cognition and the existence of cognitive biases in decisions in accounting
Aranha F. +35 more
core +3 more sources
Is sexism a gender issue? A motivated social cognition perspective on men’s and women’s sexist attitudes toward own and other gender [PDF]
The present research investigated the antecedents of ambivalent sexism (i.e., hostile and benevolent forms) in both men and women toward own and other gender.
Aiken L. S. +8 more
core +2 more sources
eHealth literacy (eHEALS) has yet to be examined with regard to need for cognition (NFC), as well as whether NFC moderates the relationship between eHealth literacy and seeking out online health information.
Rebecca K. Britt, Kristen Nicole Hatten
doaj +1 more source
Personality effects on cardiovascular reactivity: need for closure moderates the impact of task difficulty on engagement-related myocardial beta-adrenergic activity [PDF]
An experiment assessed the joint effect of dispositional need for closure (NFC) and task difficulty on engagement-related myocardial beta-adrenergic activity.
Baeriswyl, Eric +2 more
core +2 more sources
Despite numerous studies on individual charitable donations and cause-related marketing have been conducted, the framing of the donation amount has not been studied. This research suggests that people's intention to donate to charity differs depending on
Eun Young Lee, Kyounghee Chu
doaj +1 more source

