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What Drives Pet Food Choices? A Systematic Literature Review. [PDF]

open access: yesAnimals (Basel)
Ai C   +4 more
europepmc   +1 more source

More-than-human netnography [PDF]

open access: yesJournal of Marketing Management, 2018
Drawing on Actor-network theory (ANT), this paper develops a ‘more-than-human’ conception of netnography to extend current thinking on the scope, focus and methods of netnographic research. The proposed approach seeks to account more clearly for the role
Peter Lugosi, Sarah Quinton
exaly   +2 more sources
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