Results 161 to 170 of about 4,463 (177)

Navigating netnography: A guide for the accounting researcher

Financial Accountability and Management, 2021
Íngrid Jeacle
exaly  

Tourism netnography: how travel bloggers influence destination image

Tourism Recreation Research, 2023
Mohammad Sadegh Gholamhosseinzadeh, Jean-Marc Lehu   +1 more
exaly  

More than a solo method: Netnography’s capacity to enhance offline research methods

Area, 2022
Di Wu
exaly  

Netnography and design thinking: development and illustration in the vegan food industry

European Journal of Marketing, 2021
Rachel Ashman, Anthony Patterson, Robert V Kozinets   +2 more
exaly  

Netnography as a tool for understanding customers: implications for service research and practice

Journal of Services Marketing, 2018
Kristina Heinonen
exaly  

Understanding a shifting methodology

International Journal of Contemporary Hospitality Management, 2018
Elizabeth A Whalen
exaly  

Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics

Journal of Knowledge Management, 2020
Pasquale Del Vecchio, Gioconda Mele, Giuseppina Passiante   +2 more
exaly  

The evolution of the web and netnography in tourism: A systematic review

Tourism Management Perspectives, 2019
Rokhshad Tavakoli, Sarah N R Wijesinghe
exaly  

Netnography as a consumer education research tool

International Journal of Consumer Studies, 2007
Jennifer A Sandlin
exaly  

Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV

Management Decision, 2014
Antonella La Rocca, Ivan Snehota
exaly