Results 41 to 50 of about 4,463 (177)
Re-visiting the concept of winescape through netnography: “A tale of two cities”
Wine Economics and Policy, 2022 Winescape is a central concept in wine tourism studies but is still under-researched, especially when package tours are concerned. This study has a two-fold objective: 1) to identify the winescape attributes of an emergent wine destination (Bulgaria) as ...
Ilinka Terziyska
doaj +1 more source
An open educational resource for doing netnography in the digital arts and humanities [PDF]
, 2023 As a part of the DiMPAH-project, the authors have developed an open educational resource (OER) on netnography. In this paper, the OER is presented and critically discussed as the broader problem identified during course-development is made explicit and ...
Severson, Pernilla, +5 more
core +1 more source
Champing—A Netnography Analysis
Tourism and HospitalityThis research examines Champing, a new niche tourism phenomenon, enjoyed by over 10,000 people, that until now has not been examined in academic literature.
Adam Jones, Francisca Farache
doaj +1 more source
Countering FIMI by Digital Authoritarianisms: Audience Architecture and Reverse Language Engineering
Global Policy, EarlyView.ABSTRACT Foreign information manipulation and interference (FIMI) campaigns on social media are currently both more accessible and more impactful than the North Atlantic Treaty Organization's (NATO) or European Union's (EU), offering their opponents superiority and efficiency on those platforms.
Michelangelo Conoscenti
wiley +1 more source
A netnography study to uncover the underlying dimensions of customer experience with resort brands [PDF]
, 2010 The interest in customer experience has increased at a phenomenal rate. However, research to capture the true meaning of the concept is limited. This study aims to address the question of what are the underlying dimensions that constitute the construct ...
Woodside, A, Melewar, TC, Ismail, AR
core
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research [PDF]
, 2021 Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl icted worlds of contemporary technoculture. Shaped by academic fi elds, industries, national contexts, technologies and platforms, and languages and ...
Kozinets, Rv, Gambetti, R
core
Mistresses of Ink: Rewriting the Tattoo Industry
Gender, Work &Organization, EarlyView.ABSTRACT Tattooing has moved from a marginal subculture into mainstream practice, and women are increasingly working as tattoo artists and opening their own studios. However, the industry remains shaped by gendered assumptions about authority, credibility, and appearance.
Lara Bertola
wiley +1 more source
Netnography, digital habitus, and technocultural capital [PDF]
, 2021 Building on Pierre Bourdieu’s interrelated notions of field, habitus and cultural capital, this chapter offers a critical reflection on netnography as a research method that allows researchers to ‘qualify’ current digital habitus.
Gambetti, R
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Information Systems Journal, EarlyView.ABSTRACT Artificial intelligence (AI)–enabled automation is often utilised in systems that perform human tasks. While useful, these technologies pose a risk of adverse consequences in the case of AI failures as they operate in open environments, learn and are subject to continuous updates.
Kari M. Koskinen +3 more
wiley +1 more source
A netnography study on branded customer experience: Evidence from the red sea [PDF]
, 2009 This study addresses the question of what are the underlying dimensions and messages to self and others that constitute the construct of customer experience.
Lim, L, Melewar, TC, Ismail, AR
core