Results 31 to 40 of about 4,463 (177)
Understanding sporting brands and entrepreneurship using netnography and social network analysis [PDF]
, 2021 Social media offers a wealth of data to help inform and enlighten SMEs on a global scale. This study aims to demonstrate that data derived from social media networks can enhance entrepreneurship in SMEs, providing tools and guidance for entrepreneurs. We
Fenton, A. +11 more
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Applying netnography to the obtaining of the map of positioning for companies of food retail
Management Letters/Cuadernos de Gestión, 2014 Online communities have become a popular meeting place for consumers that allows them to share information. This article presents a marketing research technique as netnography, and applied to determine the positioning of food distribution companies ...
José S. Clemente Ricolfe +1 more
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Netnography: Researching Online Populations [PDF]
, 2017 This chapter explores the transition of netnography, a consumer marketing research method, to the field of health social science research. In contemporary society, the Internet has become an essential communication and information medium. Researchers are
Stephanie T. Jong, Jong, Stephanie
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Netnography and a Summative Content Analysis Approach to Market Research [PDF]
Journal of Emerging Trends in Marketing and Management, 2020 With organisations like Facebook restricting how their application programming interface (API) can be used and scholars questioning the legality and ethics of web scrapping (i.e., the use of technology in the automatic extraction of data from the Web ...
Alan Shaw
doaj
Aisnusantara: Kontribusi Santri Membangun Narasi Damai di Era Digitalisasi Media
JSW (Jurnal Sosiologi Walisongo), 2020 Instagram has become a new lifestyle in recent years. Instagram has created a society without borders because its users and followers are not limited to places.
Naili Ni'matul Illiyyun +2 more
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Toward Auto-netnography in Consumer Studies [PDF]
, 2020 The purpose of this paper is to offer an argument for a wider acceptance and adoption of online auto-ethnography - or auto-netnography as an alternative social media research method to online ethnography - or netnography - when undertaking consumer ...
Coombes, Philip H +2 more
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Netnography approach for UX research [PDF]
, 2016 This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD)
Hussein, Idyawati +5 more
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Google Me This: What Can Project Management Be for Libraries in the Age of Google et al.? [PDF]
Revista Română de Biblioteconomie și Știința Informării, 2017 Given the challenges the libraries are facing in pursuit of adapting to the changes of the new century’s information and communication revolution, using project management as proficiency instrument for taming these challenges can be beneficial for ...
Elena Cătălina Rojișteanu
doaj +1 more source
Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study
Journal of Economy Culture and Society, 2022 Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists.
Betül Kodaş, Zekeriya Aksoy
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Usefulness of Netnography in the Digital Banking Context [PDF]
, 2022 This chapter discusses the usefulness of netnography as a research method in the digital banking context. Netnography has become a relative attractive data collection and data analysis method in some social science research areas but is still relatively ...
Peter Öhman +3 more
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