Results 11 to 20 of about 4,463 (177)
A Mapping Review of Netnography in Nursing. [PDF]
Qual Health Res, 2023 People use the Web to seek health-related information and to discuss health issues with peers. Netnography, a qualitative research methodology, has gained the attention of researchers interested in people’s health and health issues.
Salzmann-Erikson M, Eriksson H.
europepmc +2 more sources
Exploring the Multi-Dimensionality of Tourism Destination Brand Story [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 The present study reconceptualises the brand story based on market-related cues. Utilizing a mixed-method research design, which involves a qualitative and quantitative approach, this study identifies and confirms the multidimensionality of the ...
Deske W. Mandagi, Donn K. Sondakh
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Supermoms and the Concept of Motherhood in Instagram [PDF]
زن در فرهنگ و هنر, 2021 This study attempts to examine the characteristics of motherhood according to the role presented by mothers on Instagram. It also examines the lifestyle and other aspects of the lives of supermoms and their followers. To achieve these objectives, we used
Mina Beigvand +2 more
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A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information [PDF]
مطالعات رسانههای نوین, 2015 Social networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths.
Reza Sheikh, Hanieh Shambayati
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Utilization of Netnography as a Health Care Research Methodology: Scoping Review. [PDF]
J Med Internet ResNetnography is an emergent qualitative methodology adapted from ethnography to explore interactions and cultural dynamics within digital environments.
Sadat A +7 more
europepmc +3 more sources
Netnography in the Banking Sector [PDF]
, 2020 [ES] Este capítulo ofrece un ejemplo deductivo y cuantitativo del uso de datos y análisis de redes sociales para aportar información sobre los consumidores a una operación empresarial concreta: las operaciones de préstamo de la banca minorista.
Clemente-Ricolfe, José-Serafin +3 more
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A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Journal of ASEAN Studies, 2022 Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad +4 more
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Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic [PDF]
Journal of Hospitality and Tourism Management, 2023 COVID-19 curtailed a significant amount of research in the field, forcing social scientists to consider the future of fieldwork. Netnography seems to offer a covid-resistant alternative to traditional fieldwork methods.
Reni Polus +3 more
europepmc +2 more sources
Netnography: A novel methodology for nursing research [PDF]
, 2023 Aim: The aim of this paper is to critically reflect on our team's experience of using netnography to explore vaccine-hesitant parents and pregnant women, a group who have traditionally been difficult to recruit to research studies and a methodology ...
Sivertsen, Nina +7 more
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Frontiers in Sociology, 2023 The widespread use of digital communication technologies has created new opportunities for social research. In this paper, we explore the limits and potentials of using messaging and social media apps as tools for qualitative research.
Grazia Moffa, Marco Di Gregorio
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