Results 91 to 100 of about 2,747 (208)

Theoretical frameworks for neuroeconomics of intertemporal choice [PDF]

open access: yesJournal of Neuroscience, Psychology, and Economics, Vol 2(2), Nov 2009, 75-90, 2011
Intertemporal choice has drawn attention in behavioral economics, econophysics, and neuroeconomics. Recent studies in mainstream economics have mainly focused on inconsistency in intertemporal choice (dynamic inconsistency); while impulsivity/impatience in intertemporal choice has been extensively studied in behavioral economics of addiction.
arxiv  

“If only we'd known”: Theory of supply failure under two‐sided information asymmetry

open access: yesJournal of Supply Chain Management, Volume 60, Issue 1, Page 32-52, January 2024.
Abstract Supply failures are persistent and costly in contemporary supply chains. Viewed through the lens of agency theory, such failures are potentially caused by hidden actions of the supplier under information asymmetry and goal incongruence in the buyer–supplier relationship (as principal–agent).
Katri Kauppi   +3 more
wiley   +1 more source

Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

open access: yesFrontiers in Neuroscience, 2018
Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu   +7 more
doaj   +1 more source

The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials

open access: yesFrontiers in Neuroscience, 2020
The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred.
Bonai Fan   +7 more
doaj   +1 more source

Older adults process the probability of winning sooner but weigh it less during lottery decisions

open access: yesScientific Reports, 2022
Empirical evidence has shown that visually enhancing the saliency of reward probabilities can ease the cognitive demands of value comparisons and improve value-based decisions in old age. In the present study, we used a time-varying drift diffusion model
Hsiang-Yu Chen   +3 more
doaj   +1 more source

Neuroeconomics: Infeasible and Underdetermined [PDF]

open access: yesJournal of Economic Issues, 2016
Advocates of neuroeconomics claim to offer the prospect of creating a “unified behavioral theory” by drawing upon the techniques of neuroscience and psychology and combining them with economic theory. Ostensibly, through the “direct measurement” of our thoughts, economics and social science will be “revolutionized.” Such claims have been subject to ...
McMaster, Robert, Novarese, Marco
openaire   +3 more sources

Biophysics of risk aversion based on neurotransmitter receptor theory [PDF]

open access: yesNeuro Endocrinol Lett. 2008 Aug;29(4):399-404. http://node.nel.edu/?node_id=7744, 2011
Decision under risk and uncertainty has been attracting attention in neuroeconomics and neuroendocrinology of decision-making. This paper demonstrated that the neurotransmitter receptor theory-based value (utility) function can account for human and animal risk-taking behavior.
arxiv  

A Supervised Goal Directed Algorithm in Economical Choice Behaviour: An Actor-Critic Approach [PDF]

open access: yesarXiv, 2013
This paper aims to find an algorithmic structure that affords to predict and explain economical choice behaviour particularly under uncertainty(random policies) by manipulating the prevalent Actor-Critic learning method to comply with the requirements we have been entrusted ever since the field of neuroeconomics dawned on us.
arxiv  

The Q-Exponential Decay of Subjective Probability for Future Reward: A Psychophysical Time Approach

open access: yesEntropy, 2014
This study experimentally examined why subjective probability for delayed reward decays non-exponentially (“hyperbolically”, i.e., q ˂ 1 in the q-exponential discount function) in humans.
Taiki Takahashi   +3 more
doaj   +1 more source

Decision under ambiguity: Effects of sign and magnitude [PDF]

open access: yesInternational Journal of Neuroscience Vol. 119, No. 8 , Pages 1170-1178, 2012
Decision under ambiguity (uncertainty with unknown probabilities) has been attracting attention in behavioral and neuroeconomics. However, recent neuroimaging studies have mainly focused on gain domains while little attention has been paid to the magnitudes of outcomes. In this study, we examined the effects of the sign (i.e.
arxiv  

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