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2015
AbstractThis chapter describes the major tools, methods, and areas of study in neuroeconomics, a young but flourishing multidisciplinary field of economics that investigates the genetic, structural, and functional mechanisms underlying behavioral differences that lead to heterogeneity in economic choices.
Glovanna Egidi +2 more
+6 more sources
AbstractThis chapter describes the major tools, methods, and areas of study in neuroeconomics, a young but flourishing multidisciplinary field of economics that investigates the genetic, structural, and functional mechanisms underlying behavioral differences that lead to heterogeneity in economic choices.
Glovanna Egidi +2 more
+6 more sources
2019
In this chapter, we will describe how the analysis of eye movements can be used in the study of the cognitive and neural mechanisms underlying economic decision making. We will first introduce the area of neuroeconomics by describing relevant theories and methods. We will then demonstrate how oculographic methods have been used profitably in this field.
Fiedler, S., Weber, B., Ettinger, U.
+6 more sources
In this chapter, we will describe how the analysis of eye movements can be used in the study of the cognitive and neural mechanisms underlying economic decision making. We will first introduce the area of neuroeconomics by describing relevant theories and methods. We will then demonstrate how oculographic methods have been used profitably in this field.
Fiedler, S., Weber, B., Ettinger, U.
+6 more sources
2017
Neuromarketing is a relatively new discipline that studies of how the brain processes economically relevant decision-making, directed not at medical professionals, but rather at marketers. Following this, Neuroeconomy emerged as an independent field as a result to the increased interest in investigating how the decision-making process actually takes ...
George C. Davis, Elena L. Serrano
openaire +2 more sources
Neuromarketing is a relatively new discipline that studies of how the brain processes economically relevant decision-making, directed not at medical professionals, but rather at marketers. Following this, Neuroeconomy emerged as an independent field as a result to the increased interest in investigating how the decision-making process actually takes ...
George C. Davis, Elena L. Serrano
openaire +2 more sources
2018
The neuroscientific revolution in psychology and economics is reformulating long-held views of cognition and emotion and their effects on behavior. In so doing, it is causing strategic management researchers to rethink a number of the core assumptions underpinning the behavioral microfoundations of the entire field.
Healey, M.P., Hodgkinson, G.P.
+5 more sources
The neuroscientific revolution in psychology and economics is reformulating long-held views of cognition and emotion and their effects on behavior. In so doing, it is causing strategic management researchers to rethink a number of the core assumptions underpinning the behavioral microfoundations of the entire field.
Healey, M.P., Hodgkinson, G.P.
+5 more sources
Over the last two years a research field has developed under the banner of 'neuroeconomics' in which recent neuroscientific methods are deploid to analyze economically relevant processes.
Dr. Peter Kenning, Hilke Plassmann
core +6 more sources
2020
A neuroeconomic psychology establishes behavioral economics as a positivist discipline connecting health science and ecology. This makes “economic ecology” and “neuroeconomics” important new sub-disciplines of economics. Pigovian carbon emission tax (CET) is the most effective intervention towards the “green-house effect.” However, in the short-term ...
openaire +1 more source
A neuroeconomic psychology establishes behavioral economics as a positivist discipline connecting health science and ecology. This makes “economic ecology” and “neuroeconomics” important new sub-disciplines of economics. Pigovian carbon emission tax (CET) is the most effective intervention towards the “green-house effect.” However, in the short-term ...
openaire +1 more source