Results 41 to 50 of about 11,762 (278)

Consumer neuroscience on branding and packaging: A review and future research agenda

open access: yesInternational Journal of Consumer Studies, Volume 47, Issue 6, Page 2790-2815, November 2023., 2023
Abstract In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neuroscience research techniques have undergone remarkable development, facilitating the understanding of consumer brain mechanisms in the choice and purchase decision‐making process.
Víctor José Cerro Rodríguez   +2 more
wiley   +1 more source

Hidden Subjective Aspects in the Law of Diminishing Marginal Utility: The Initial Bump and Limitations of Neuroeconomics

open access: yesIndian Journal of Public Health Research & Development, 2021
Laws have flaws and no law in sciences or humanities can be above the existence of exceptions and thepossibility of improvisations till perfection is attained since both rationalism and empiricism have severelimitations.
Asima Tripathy, Rajat Kumar Pradhan
semanticscholar   +1 more source

Relating the visceral factor of pain to domain‐specific risk attitudes

open access: yesJournal of Behavioral Decision Making, Volume 36, Issue 4, October 2023., 2023
Abstract Visceral factors are negative emotions and drive and feeling states that grab people's attention and motivate them to engage in certain behaviors. They can contribute to discrepancies between an individual's long‐term self‐interest and their actual behavior.
Adriana N. König   +5 more
wiley   +1 more source

Machine learning‐based classifying of risk‐takers and risk‐aversive individuals using resting‐state EEG data: A pilot feasibility study

open access: yesBrain and Behavior, Volume 13, Issue 9, September 2023., 2023
Decision‐making is vital in interpersonal interactions and a country's economic and political conditions. People, especially managers, have to make decisions in different risky situations. There has been a growing interest in identifying managers' personality traits (i.e., risk‐taking or risk‐averse) in recent years.
Reza Eyvazpour   +4 more
wiley   +1 more source

Pupil dilation predicts individual self-regulation success across domains

open access: yesScientific Reports, 2021
Multiple theories have proposed that increasing central arousal through the brain’s locus coeruleus—norepinephrine system may facilitate cognitive control and memory.
Silvia U. Maier, Marcus Grueschow
doaj   +1 more source

Accurately predicting hit songs using neurophysiology and machine learning

open access: yesFrontiers in Artificial Intelligence, 2023
Identifying hit songs is notoriously difficult. Traditionally, song elements have been measured from large databases to identify the lyrical aspects of hits.
Sean H. Merritt   +3 more
doaj   +1 more source

How rational is gambling?

open access: yesJournal of Economic Surveys, Volume 37, Issue 4, Page 1432-1488, September 2023., 2023
Abstract The typical gambler loses money but continues to gamble nonetheless. Why? Research from orthodox and behavioral economics, psychology, sociology, and medicine has offered a wide range of possible explanations. This paper reviews these explanations.
Robin Maximilian Stetzka, Stefan Winter
wiley   +1 more source

Dual Process Theories in Behavioral Economics and Neuroeconomics: a Critical Review

open access: yesReview of Philosophy and Psychology, 2019
Despite their popularity, dual process accounts of human reasoning and decision-making have come under intense scrutiny in recent years. Cognitive scientists and philosophers alike have come to question the theoretical foundations of the ‘standard view ...
James D. Grayot
semanticscholar   +2 more sources

From cognitive science to cognitive neuroscience to neuroeconomics [PDF]

open access: yes, 2008
As an emerging discipline, neuroeconomics faces considerable methodological and practical challenges. In this paper, I suggest that these challenges can be understood by exploring the similarities and dissimilarities between the emergence of ...
Quartz, Steven R.
core   +1 more source

The connectome‐based prediction of trust propensity in older adults: A resting‐state functional magnetic resonance imaging study

open access: yesHuman Brain Mapping, Volume 44, Issue 11, Page 4337-4351, August 1, 2023., 2023
We investigated the association between trust propensity, social preference, and executive functions in older adults. We used connectome‐based predictive modeling (CPM) and computational lesion analysis to identify the key large‐scale resting‐state functional connectivity underlying the prediction of trust propensity in older adults.
Yiqi Chen   +7 more
wiley   +1 more source

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