Results 41 to 50 of about 11,762 (278)
Consumer neuroscience on branding and packaging: A review and future research agenda
Abstract In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neuroscience research techniques have undergone remarkable development, facilitating the understanding of consumer brain mechanisms in the choice and purchase decision‐making process.
Víctor José Cerro Rodríguez+2 more
wiley +1 more source
Laws have flaws and no law in sciences or humanities can be above the existence of exceptions and thepossibility of improvisations till perfection is attained since both rationalism and empiricism have severelimitations.
Asima Tripathy, Rajat Kumar Pradhan
semanticscholar +1 more source
Relating the visceral factor of pain to domain‐specific risk attitudes
Abstract Visceral factors are negative emotions and drive and feeling states that grab people's attention and motivate them to engage in certain behaviors. They can contribute to discrepancies between an individual's long‐term self‐interest and their actual behavior.
Adriana N. König+5 more
wiley +1 more source
Decision‐making is vital in interpersonal interactions and a country's economic and political conditions. People, especially managers, have to make decisions in different risky situations. There has been a growing interest in identifying managers' personality traits (i.e., risk‐taking or risk‐averse) in recent years.
Reza Eyvazpour+4 more
wiley +1 more source
Pupil dilation predicts individual self-regulation success across domains
Multiple theories have proposed that increasing central arousal through the brain’s locus coeruleus—norepinephrine system may facilitate cognitive control and memory.
Silvia U. Maier, Marcus Grueschow
doaj +1 more source
Accurately predicting hit songs using neurophysiology and machine learning
Identifying hit songs is notoriously difficult. Traditionally, song elements have been measured from large databases to identify the lyrical aspects of hits.
Sean H. Merritt+3 more
doaj +1 more source
Abstract The typical gambler loses money but continues to gamble nonetheless. Why? Research from orthodox and behavioral economics, psychology, sociology, and medicine has offered a wide range of possible explanations. This paper reviews these explanations.
Robin Maximilian Stetzka, Stefan Winter
wiley +1 more source
Dual Process Theories in Behavioral Economics and Neuroeconomics: a Critical Review
Despite their popularity, dual process accounts of human reasoning and decision-making have come under intense scrutiny in recent years. Cognitive scientists and philosophers alike have come to question the theoretical foundations of the ‘standard view ...
James D. Grayot
semanticscholar +2 more sources
From cognitive science to cognitive neuroscience to neuroeconomics [PDF]
As an emerging discipline, neuroeconomics faces considerable methodological and practical challenges. In this paper, I suggest that these challenges can be understood by exploring the similarities and dissimilarities between the emergence of ...
Quartz, Steven R.
core +1 more source
We investigated the association between trust propensity, social preference, and executive functions in older adults. We used connectome‐based predictive modeling (CPM) and computational lesion analysis to identify the key large‐scale resting‐state functional connectivity underlying the prediction of trust propensity in older adults.
Yiqi Chen+7 more
wiley +1 more source