Results 61 to 70 of about 1,989 (152)
Frontiers in Neuroscience, 2018 Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu +7 more
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Annals of the New York Academy of Sciences, Volume 1553, Issue 1, Page 5-20, November 2025.Abstract Morality is a pervasive characteristic of human societies, with social norms and codes of conduct defining acceptable and unacceptable behaviors across cultures. Our evolved moral sense facilitates group living by regulating interpersonal interactions and promoting cooperation beyond the bounds of kinship ties. Moral beliefs that are held with
Jean Decety +2 more
wiley +1 more source
How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne +9 more
wiley +1 more source
The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials
Frontiers in Neuroscience, 2020 The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred.
Bonai Fan +7 more
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In‐Group Versus Out‐Group Preferences in Intergroup Conflict: An Experiment
Journal of Public Economic Theory, Volume 27, Issue 5, October 2025.ABSTRACT In group conflicts, individuals often have diverse preferences, such as maximizing personal payoff, maximizing the group's payoff, or defeating rivals. When these preferences coexist, isolating their impact on conflict outcomes becomes challenging.
Subhasish M. Chowdhury +2 more
wiley +1 more source
Dynamic time warping of interpersonal physiologic synchrony predicts high stakes trust
Frontiers in Behavioral EconomicsWe trust strangers every day. Deciding to trust another depends on the social and legal environments that influence calculative trust as well as unconsciously processed neural signals. Unenforceable communication (“cheap talk”) has been shown to increase
Lena Arai +3 more
doaj +1 more source
ON AN EVOLUTIONARY FOUNDATION OF NEUROECONOMICS [PDF]
Economics and Philosophy, 2008 Neuroeconomics focuses on brain imaging studies mapping neural responses to choice behaviour. Economic theory is concerned with choice behaviour but it is silent on neural activities. We present a game theoretic model in which players are endowed with an additional structure – a simple “nervous system” – and interact repeatedly in changing games.
openaire +4 more sources
NARRATIVE ECONOMICS AND NEUROECONOMICS
Финансы: теория и практика, 2018 This article is a reworked lecture I have given at theFinancialUniversityunder the Government of theRussian FederationinMoscow. This lecture has considered the epidemiology of narratives relevant to economic fluctuations (outcomes), allowing them to “go ...
R. I. Shiller
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Jurnal Akuntansi Multiparadigma, 2014 Behavioral finance evaluation on Efficient Market Hypothesis causes debates among scientists supporting both theories. This article describes a comprehensive debate between rational behavior perspective on the Efficient Market Hypothesis with irrational ...
Satia Nur Maharani
doaj
Rivista Internazionale di Filosofia e Psicologia, 2017 Neuroeconomics and neuroethics are subfields of cognitive neuroscience that address the neural correlates of distinct, although strongly intertwined, facets of decision-making.
Maria Arioli, Nicola Canessa
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