Results 61 to 70 of about 3,578 (181)

The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study

Frontiers in Neuroscience, 2019
Herding behavior refers to the social phenomenon in which people are intensely influenced by the decisions and behaviors of others in the same group. Although several recent studies have explored the neural basis of herding decisions in people’s daily ...
Wuke Zhang, Wuke Zhang, Danping Yang, Jia Jin, Jia Jin, Liuting Diao, Liuting Diao, Qingguo Ma, Qingguo Ma, Qingguo Ma   +9 more
doaj   +1 more source

The Dark Side of Moral Conviction—Integrating Political Psychology, Cognitive Science, and Neuroscience

Annals of the New York Academy of Sciences, Volume 1553, Issue 1, Page 5-20, November 2025.
Abstract Morality is a pervasive characteristic of human societies, with social norms and codes of conduct defining acceptable and unacceptable behaviors across cultures. Our evolved moral sense facilitates group living by regulating interpersonal interactions and promoting cooperation beyond the bounds of kinship ties. Moral beliefs that are held with
Jean Decety, Michael S. Cohen, Qiongwen Cao   +2 more
wiley   +1 more source

Decision-Making: A Neuroeconomic Perspective [PDF]

, 2007
This article introduces and discusses from a philosophical point of view the nascent field of neuroeconomics, which is the study of neural mechanisms involved in decision-making and their economic significance.
Hardy-Vallee, Benoit
core  

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

In‐Group Versus Out‐Group Preferences in Intergroup Conflict: An Experiment

Journal of Public Economic Theory, Volume 27, Issue 5, October 2025.
ABSTRACT In group conflicts, individuals often have diverse preferences, such as maximizing personal payoff, maximizing the group's payoff, or defeating rivals. When these preferences coexist, isolating their impact on conflict outcomes becomes challenging.
Subhasish M. Chowdhury, Anwesha Mukherjee, Roman M. Sheremeta   +2 more
wiley   +1 more source

Can the neuroeconomics revolution revolutionize psychiatry?

, 2012
Neuroeconomics is a rapidly growing new research discipline aimed at describing the neural substrate of decision-making using incentivized decisions introduced in experimental economics.
Gregor Hasler, Hasler, Gregor
core   +1 more source

Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

Frontiers in Neuroscience, 2018
Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu, Wenjun Yu, Zhongqiang Sun, Taiwei Xu, Taiwei Xu, Qingguo Ma, Qingguo Ma, Qingguo Ma   +7 more
doaj   +1 more source

Association Between Time Preferences and Masticatory Function in Community‐Dwelling Older Adults: A Cross‐Sectional Study

Journal of Oral Rehabilitation, Volume 52, Issue 9, Page 1328-1334, September 2025.
This study highlights the association between time preference and masticatory function in older adults. Individuals who more steeply discount future value tended to have lower masticatory function. These findings offer new insights into how decision‐making tendencies relate to oral function in aging populations.
Kohei Yamaguchi, Ayane Horike, Kanako Toda, Rieko Moritoyo, Kanako Yoshimi, Kazuharu Nakagawa, Haruka Tohara   +6 more
wiley   +1 more source

Emotions and stock returns during the GameStop bubble

Financial Review, Volume 60, Issue 3, Page 1063-1084, August 2025.
Abstract We examine the relationship between investors’ emotions and GameStop (GME) stock returns during the price bubble of January–February 2021. Analyzing eight basic emotions (anger, anticipation, disgust, fear, joy, sadness, surprise, and trust) from Plutchik's (1980) Wheel of Emotions, we use textual analysis of Reddit posts to find that fear ...
Adrian Fernandez‐Perez, Ivan Indriawan, Marta Khomyn   +2 more
wiley   +1 more source

The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials

Frontiers in Neuroscience, 2020
The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred.
Bonai Fan, Bonai Fan, Bonai Fan, Chen Li, Chen Li, Chen Li, Jia Jin, Jia Jin   +7 more
doaj   +1 more source