Results 61 to 70 of about 1,961 (149)

Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

open access: yesFrontiers in Neuroscience, 2018
Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu   +7 more
doaj   +1 more source

Association Between Time Preferences and Masticatory Function in Community‐Dwelling Older Adults: A Cross‐Sectional Study

open access: yesJournal of Oral Rehabilitation, Volume 52, Issue 9, Page 1328-1334, September 2025.
This study highlights the association between time preference and masticatory function in older adults. Individuals who more steeply discount future value tended to have lower masticatory function. These findings offer new insights into how decision‐making tendencies relate to oral function in aging populations.
Kohei Yamaguchi   +6 more
wiley   +1 more source

Emotions and stock returns during the GameStop bubble

open access: yesFinancial Review, Volume 60, Issue 3, Page 1063-1084, August 2025.
Abstract We examine the relationship between investors’ emotions and GameStop (GME) stock returns during the price bubble of January–February 2021. Analyzing eight basic emotions (anger, anticipation, disgust, fear, joy, sadness, surprise, and trust) from Plutchik's (1980) Wheel of Emotions, we use textual analysis of Reddit posts to find that fear ...
Adrian Fernandez‐Perez   +2 more
wiley   +1 more source

The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials

open access: yesFrontiers in Neuroscience, 2020
The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred.
Bonai Fan   +7 more
doaj   +1 more source

ON AN EVOLUTIONARY FOUNDATION OF NEUROECONOMICS [PDF]

open access: yesEconomics and Philosophy, 2008
Neuroeconomics focuses on brain imaging studies mapping neural responses to choice behaviour. Economic theory is concerned with choice behaviour but it is silent on neural activities. We present a game theoretic model in which players are endowed with an additional structure – a simple “nervous system” – and interact repeatedly in changing games.
openaire   +4 more sources

Dynamic time warping of interpersonal physiologic synchrony predicts high stakes trust

open access: yesFrontiers in Behavioral Economics
We trust strangers every day. Deciding to trust another depends on the social and legal environments that influence calculative trust as well as unconsciously processed neural signals. Unenforceable communication (“cheap talk”) has been shown to increase
Lena Arai   +3 more
doaj   +1 more source

NARRATIVE ECONOMICS AND NEUROECONOMICS

open access: yesФинансы: теория и практика, 2018
This article is a reworked lecture I have given at theFinancialUniversityunder the Government of theRussian FederationinMoscow. This lecture has considered the epidemiology of narratives relevant to economic fluctuations (outcomes), allowing them to “go ...
R. I. Shiller
doaj   +1 more source

Rekonsiliasi Perseteruan antara Efficient Market Hypothesis dan Behavioral Finance melalui Perspektif Neuroeconomics

open access: yesJurnal Akuntansi Multiparadigma, 2014
Behavioral finance evaluation on Efficient Market Hypothesis causes debates among scientists supporting both theories. This article describes a comprehensive debate between rational behavior perspective on the Efficient Market Hypothesis with irrational ...
Satia Nur Maharani
doaj  

Dalla neuroeconomia alla neuroetica: verso una neuroscienza delle decisioni individuali e socio-morali

open access: yesRivista Internazionale di Filosofia e Psicologia, 2017
Neuroeconomics and neuroethics are subfields of cognitive neuroscience that address the neural correlates of distinct, although strongly intertwined, facets of decision-making.
Maria Arioli, Nicola Canessa
doaj   +1 more source

The Q-Exponential Decay of Subjective Probability for Future Reward: A Psychophysical Time Approach

open access: yesEntropy, 2014
This study experimentally examined why subjective probability for delayed reward decays non-exponentially (“hyperbolically”, i.e., q ˂ 1 in the q-exponential discount function) in humans.
Taiki Takahashi   +3 more
doaj   +1 more source

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