Results 181 to 190 of about 18,116 (209)

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

Revolution in marketing: using intentions and willingness as behavioral indicators for adopting neuromarketing [PDF]

, 2020
Anka Gorgiev
openalex  

A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]

Ann Neurosci
Traymbak S, Shukla A, Dutta M.
europepmc   +1 more source

Har företagen dig i ett (h)järngrepp? : En kvantitativ studie om konsumentens attityd mot Neuromarketing

, 2013
Sofia Bern, Maja Persson
openalex   +1 more source

NEUROMARKETING E INTELIGÊNCIA ARTIFICIAL: UMA PROMISSORA PARCERIA PARA ENTENDER O COMPORTAMENTO DO CONSUMIDOR

Graziela Guadagnin
openalex   +2 more sources

Electroencephalography-based neural indicators of texture preference for cosmetic formulations. [PDF]

Front Neurosci
Cheon HR, Kwon G, Kim Y, Kim H, Lee HK, Shin JH, Yu J, Hwang HJ.   +7 more
europepmc   +1 more source

Förderung des Gesundheitsbewusstseins von Studierenden durch Zuhilfenahme von Erkenntnissen des Neuromarketings: Konzeption und Test von Kommunikationsstrategien für das Projekt „Bewegt studieren – Studieren bewegt!“

, 2018
Constantin Pfötsch
openalex   +1 more source

Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]

Front Hum Neurosci
Eremenko J, Kosonogov V, Aksiotis V, Moiseeva V, Obukhova A, Godovanets A, Zinchenko O, Klucharev V, Shestakova A.   +8 more
europepmc   +1 more source

The influence of sonic logos in television advertisements : a neuromarketing perspective

, 2015
Izel Alet Vorster
openalex   +1 more source

The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis. [PDF]

Hum Vaccin Immunother
Hana Frade JL, de Moura Engracia Giraldi J, Porat T.   +2 more
europepmc   +1 more source