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Neuromarketing research in the last five years: a bibliometric analysis
Cogent Business and Management, 2021Ahmed H Alsharif +2 more
exaly
This treatise elucidates the emergent discipline of neuromarketing, a confluence of neuroscience and marketing, dedicated to unraveling the cerebral underpinnings of consumer decision-making. By scrutinizing the neural substrates implicated in cognitive choice processes, neuromarketing endeavors to decrypt the latent psychological mechanisms that ...
Ajay Singh +2 more
openaire +1 more source
Ajay Singh +2 more
openaire +1 more source
Exploring the boundaries of Neuromarketing through systematic investigation
Journal of Business Research, 2023exaly
Neuromarketing empirical approaches and food choice: A systematic review
Food Research International, 2018Antonio Stasi
exaly
Deep Learning for EEG-Based Preference Classification in Neuromarketing
Applied Sciences (Switzerland), 2020Mashael Aldayel +2 more
exaly