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Transparency and Reliability in Neuromarketing Research
2016In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the ...
Trettel, Arianna +7 more
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Ist Neuromarketing neuronales Marketing?
2013Kunden, also Menschen, die kaufen, wollen kein Produkt, sondern Bedeutungen, Faszinationen, Visionen, Lob, Hoffnung und Belohnung. Sie kaufen kein Produkt! Dem explizit-impliziten Autopiloten in uns allen sei Dank!
Jochen Thinius, Jan Untiedt
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Journal of Business Research, 2018
This article adopts an integrated knowledge inquiry approach and systematically reviews (through content analysis) and draws themes (through thematic analysis) to explain the concept of, methods for, ethical issues related to, and contributions from neuromarketing and to discuss the future role of neuromarketing as a provider of new impetuses for ...
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This article adopts an integrated knowledge inquiry approach and systematically reviews (through content analysis) and draws themes (through thematic analysis) to explain the concept of, methods for, ethical issues related to, and contributions from neuromarketing and to discuss the future role of neuromarketing as a provider of new impetuses for ...
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2019
Понимание самых основных корней эмоций человека жизненно важна для понимания покупательского поведения потребителя. Прелесть нейромаркетинга заключается в его способности интегрироваться в маркетинговые стратегии.
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Понимание самых основных корней эмоций человека жизненно важна для понимания покупательского поведения потребителя. Прелесть нейромаркетинга заключается в его способности интегрироваться в маркетинговые стратегии.
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Topoi in Neuromarketing Ethics
2016Neuromarketing is one of those emerging fields that promise a lot, but are also surrounded in controversy. It promises to offer a privileged access to the most intimate emotions and unconscious thoughts, which should serve as an undisputed background for effective marketing practices.
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Neuromarketing. Is there a room for ethics?
2017(eng) Neuromarketing is an emerging field born from two branches; neuroscience and marketing. The latest advancements on the brain knowledge have provided unique and powerful insights to develop effective marketing campaigns. At the same time, the growth of this new field has arose many ethical concerns.
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Consumer Neuroscience and Neuromarketing
2016Consumer choices represent one of the most abundant decisions people make. Within the field of neuroeconomics a focus has developed investigating the behaviour of consumers at the interface of psychology, marketing and neuroscience. While in the earlier years mostly the underlying computational neurobiological processes of simple, value-based consumer ...
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