Results 191 to 200 of about 19,153 (234)

An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. [PDF]

J Eye Mov Res
Yfantidou I, Balaskas S, Skandali D.
europepmc   +1 more source

The role of attention span in neuromarketing: A social psychological exploration of multi-sensory engagement among generation Z

Sharareh Shahidi Hamedani, Liew Cheng Siang, Moyyed Abbas Bashir Elnewiri, Ghazaleh Babanejaddehaki, Sarfraz Aslam   +4 more
openalex   +1 more source

Neuromarketing as a Marketing Research Technique: Past, Present, and Future

, 2023
Zeynep Yılmaz Öztürk
openalex   +1 more source

The influence of message frame and product type on green consumer purchase decisions : an ERPs study. [PDF]

Sci Rep
Wei Q, Bao A, Lv D, Liu S, Chen S, Chi Y, Zuo J.   +6 more
europepmc   +1 more source

A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]

Ann Neurosci
Traymbak S, Shukla A, Dutta M.
europepmc   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

The Relationship Of Neuromarketing And Sales Force Communication Skills With Customer Behavior At The Bank Insurances Of Tehran

, 2017
Salah Pouya Firooz Baharvand
openalex   +1 more source

Electroencephalography-based neural indicators of texture preference for cosmetic formulations. [PDF]

Front Neurosci
Cheon HR, Kwon G, Kim Y, Kim H, Lee HK, Shin JH, Yu J, Hwang HJ.   +7 more
europepmc   +1 more source

Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]

Front Hum Neurosci
Eremenko J, Kosonogov V, Aksiotis V, Moiseeva V, Obukhova A, Godovanets A, Zinchenko O, Klucharev V, Shestakova A.   +8 more
europepmc   +1 more source

Dopamine, the master reward neurotransmitter: Research propositions for advancing consumer neuroscience and neuromarketing research

Robert W. Evans
openalex   +1 more source