Results 31 to 40 of about 422,324 (207)

The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands

Cogent Business & Management, 2023
The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer, Amany Ahmed Elshimy, Moataz El Sayed Mohamed Abo El Ezz   +2 more
doaj   +1 more source

Inbound Tourism Marketing to Wealthy Western Tourists:

Maketingu Janaru
Wondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and ...
Makoto Ono
doaj   +1 more source

BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET [PDF]

Annals of the University of Oradea: Economic Science, 2016
In a globalized socio-economic environment, where the 'citizen-consumer' is disillusioned, luxury is a societal response that sociologist Robert Ebguy calls the 'society of consolation'.
Nicolae Alexandru Tiberiu Pop, Monica Zottu-Z   +1 more
doaj  

An experimental study of the bandwagon effect in conspicuous consumption

Current Issues in Personality Psychology, 2017
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status.
Małgorzata Niesiobędzka
doaj   +1 more source

Trends in life cycle greenhouse gas emissions of future light duty electric vehicles [PDF]

, 2020
The majority of previous studies examining life cycle greenhouse gas (LCGHG) emissions of battery electric vehicles (BEVs) have focused on efficiency-oriented vehicle designs with limited battery capacities.
Ambrose, H, Fulton, L, Kendall, A, Lozano, M, Wachche, S   +4 more
core   +1 more source

Customer perception of switch-feel in luxury sports utility vehicles [PDF]

, 2008
Successful new product introduction requires that product characteristics relate to the customer on functional, emotional, aesthetic and cultural levels.
Pitts, Matthew J., Wellings, Tom, Williams, M. A. (Mark A.)   +2 more
core   +1 more source

Luxury Tourism from the traditional perspective to the sustainable trigger: Redefining the new luxury tourism

Journal of Tourism & Development, 2023
Journal of Tourism & Development, vol. 44 (2023)
Santos, Vasco Ribeiro, Au-Yong-Oliveira, Manuel, Sousa, Maria José, Costa, Carlos   +3 more
openaire   +3 more sources

The Use of Twitter by Luxury and Midscale Hotels [PDF]

, 2013
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests.
Tselepidakis, Yolanda M
core   +1 more source

The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]

, 2018
En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene, Miquel Segarra, Susana, Navarro Beltra, Marian   +2 more
core   +3 more sources

The Need for Governmental Inefficiency in Plato’s Republic [PDF]

, 2021
In book II of Plato’s Republic, Socrates discusses the cities of necessity and luxury (372d-373a). Discussions of these cities have often focused on citizens desiring more than they need, which creates a demand for luxury.
Hersch, Gil
core   +1 more source