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SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2021 In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved.
Aleksandra Krajnović +2 more
doaj +1 more source
Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion [PDF]
, 2017 Purpose: The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer typology of translators ...
Alevizou, P.J. +4 more
core +2 more sources
Zoning New York City to Provide Low and Moderate Income Housing - Can Commercial Developers Be Made to Help? [PDF]
, 1984 Lower income New York City residents are faced with a housing emergency. Concurrently, commercial and luxury residential development is expanding. New York is considering adopting an approach to the housing shortage which has been taken in several ...
Rossi, Carl J. +3 more
core +2 more sources
Luxury in the Field of Tourism
Études Caribéennes, 2015 Many tourism destinations wish to be part of the luxury tourism; boasting the merits of the new constructions ex nihilo, they think imposing themselves in the field of luxury tourism without knowing the basis. However luxury cannot be decreed.
Sopheap Theng
doaj +1 more source
Research on online marketing channel layout of luxury brands [PDF]
E3S Web of Conferences, 2020 Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China.
Wang Shan, Fang Gang
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Brand love in the market of new luxury versus old luxury
, 2022 Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Costa, Paula, Rodrigues, Paula
openaire +1 more source
Promotional Mix and Integration of Communication into Management Policy - Case Study [PDF]
Revista de Management Comparat International, 2016 In this paper are presented promotion strategies used by luxury brands in the new socio-economic context. Top 10 luxury goods companies are presented, with related indicators for the years 2012-2014.
Doina I. POPESCU
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Multi‐Color Flexible Electrochromic Device for Smart Anti‐Counterfeiting
Angewandte Chemie, EarlyView.A versatile information encryption‐decryption platform using Zn anode‐based electrochromic devices enables multicolor, on‐demand, and multiple encryption modes, breaking through the limitations of conventional static displays that rely on static, pre‐designed patterns. ABSTRACT Information security is critically important.
Feifei Zhao +9 more
wiley +2 more sources
Editorial. A new venture [PDF]
, 2011 Even if there ever existed a time when it could be argued that ‘interdisciplinary’ research was unnecessary or a luxury, there can be little doubt that today it is essential to helping understand and solve the world’s problems.
Bull, MJ
core +3 more sources
A conceptual coalescence: Towards Luxury Communitybased Tourism. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2017 Community-based tourism and boutique hotels (BHs) markets are growing and the luxury tourism market is evolving and becoming more experience-based and environmentally and socially aware.
Oliver Mtapuri, Dr. Andrea Giampiccoli
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