Between availability and prestige in the context of luxury democratization and brand image dilution [PDF]
The contemporary market of luxury products is undergoing profound changes due to the increasing availability of brands that were traditionally associated with exclusivity and social prestige.
Baltezarević Ivana +3 more
doaj +1 more source
The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
doaj +1 more source
The effects of luxury restaurant environments on diners’ emotions and loyalty : incorporating diner expectations into an extended Mehrabian-Russell model [PDF]
Purpose: Consumers dine at luxury restaurants for reasons beyond fulfilling basic needs. However, little is known about the factors that contribute to diners’ emotions and loyalty toward luxury restaurants.
Chen, A.H. +5 more
core +1 more source
Inbound Tourism Marketing to Wealthy Western Tourists:
Wondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and ...
Makoto Ono
doaj +1 more source
Customer perception of switch-feel in luxury sports utility vehicles [PDF]
Successful new product introduction requires that product characteristics relate to the customer on functional, emotional, aesthetic and cultural levels.
Pitts, Matthew J. +2 more
core +1 more source
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET [PDF]
In a globalized socio-economic environment, where the 'citizen-consumer' is disillusioned, luxury is a societal response that sociologist Robert Ebguy calls the 'society of consolation'.
Nicolae Alexandru Tiberiu Pop +1 more
doaj
An experimental study of the bandwagon effect in conspicuous consumption
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status.
Małgorzata Niesiobędzka
doaj +1 more source
Bioinspired Morphology‐Decoupled Soft Gripper with Enhanced Bidirectional Grasping Capability
Inspired by biological predation, a novel gripper decouples cross‐modal grasping via dual morphological configurations. Synergistically integrating hybrid rigid and soft coupled fingers with a metamaterial palm, the system performs active compliant grasping for static objects and passive cage capture for dynamic targets.
Yedong Huang +4 more
wiley +1 more source
The Use of Twitter by Luxury and Midscale Hotels [PDF]
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests.
Tselepidakis, Yolanda M
core +1 more source
Assessing Household Welfare in Response to Rising Food Prices in The Gambia
ABSTRACT This study examines how rising food prices affected household welfare in The Gambia using nationally representative data from the 2015/16 Integrated Household Survey (IHS‐3). The analysis reflects household consumption behavior and market conditions prevailing during that period and provides a structural benchmark for understanding ...
Roger Vorsah +3 more
wiley +1 more source

